media research
Nov 23, 2010
Cision’s WheretoPitch: an SEO-focused view toward media research
The task of determining which journalists and bloggers may find a particular announcement relevant has long entailed a variety of […]
Apr 19, 2010
Revisiting the Top 100 Social Media & Internet Marketing Bloggers
This post was written by Valerie Lopez, Director of Media Research for Cision US. Back in January 2009, CisionBlog blogger Jay […]
Jan 21, 2010
In the wild west of social media, journalists’ credo is “caveat emptor”
This post was written by Annette Arno, Research Director for Evaluation Services at Cision. Gut feelings and anecdotes may be […]
May 28, 2009
Quality over quantity: determining a journalist’s coverage
Services that promise more aren’t necessarily promising better CisionBlog frequently discusses how to target the media effectively without using ‘spray and […]
Apr 2, 2009
Twitter hashtags: Finding your community within a community
Using the # symbol can help media relations pros filter conversations on Twitter At least two or three times a […]
Mar 30, 2009
New Cision data shows mixed greens on the menu for 2009
Favorable environmental mentions in the news disappearing from the first paragraph Green-related news has been an important area of growth for […]
Mar 20, 2009
Is no news good news for magazines?
One way the magazine industry can remain a relevant medium You don’t have to read CisionBlog to know that the media landscape is […]
Mar 18, 2009
A tale of two cities (Er, one city, two newspapers)
Will the next daily newspaper to fold be another one that shares its city with a competitor? You know that old […]
Mar 10, 2009
Mainstream Media In Sync With Blogs During Skittles’ News Surge
Blogs Have Local Color, But Storylines Transcend Media Types As Jay reported here last week, Skittles’ controversial move to change […]
Mar 6, 2009
The Domino Effect: How blogs fill niche holes left by magazines that close
This post is cowritten by Heidi and Cision Internet research editor Ashley Cunningham. Ashley researches blogs and news websites for […]
Mar 3, 2009
Are reporters really Twitterpated about Facebook?
This post is written by Cision guest blogger Annette Arno. Annette is a Research Director and analyzed the survey data and prepared […]
Feb 27, 2009
The CEO halo survives a negative news environment
Positive quotes and mentions about your head honcho are more important than ever While perhaps not adorning kids’ lunch boxes […]
Feb 23, 2009
CisionBlog welcomes the new Cision Navigator!
Online community for PR professionals re-launched with new and enhanced features and content Cision just launched a new and enhanced version […]
Feb 19, 2009
Study says 60% of journalists now write for the Web
Here’s how you can help them In the summer of 2002, I was trying to explain to a colleague who […]
Feb 17, 2009
Frogs indicate that quality of U.S. corporate news coverage is on the decline
This post is written by Cision blogger Matt Merlin. Matt has been an account director at Cision in media analysis for five […]
