media research

Cision’s WheretoPitch: an SEO-focused view toward media research

The task of determining which journalists and bloggers may find a particular announcement relevant has long entailed a variety of […]

Revisiting the Top 100 Social Media & Internet Marketing Bloggers

This post was written by Valerie Lopez, Director of Media Research for Cision US. Back in January 2009, CisionBlog blogger Jay […]

In the wild west of social media, journalists’ credo is “caveat emptor”

This post was written by Annette Arno, Research Director for Evaluation Services at Cision. Gut feelings and anecdotes may be […]

Quality over quantity: determining a journalist’s coverage

Services that promise more aren’t necessarily promising better CisionBlog frequently discusses how to target the media effectively without using ‘spray and […]

Twitter hashtags: Finding your community within a community

Using the # symbol can help media relations pros filter conversations on Twitter At least two or three times a […]

New Cision data shows mixed greens on the menu for 2009

Favorable environmental mentions in the news disappearing from the first paragraph Green-related news has been an important area of growth for […]

Is no news good news for magazines?

One way the magazine industry can remain a relevant medium You don’t have to read CisionBlog to know that the media landscape is […]

A tale of two cities (Er, one city, two newspapers)

Will the next daily newspaper to fold be another one that shares its city with a competitor? You know that old […]

Mainstream Media In Sync With Blogs During Skittles’ News Surge

Blogs Have Local Color, But Storylines Transcend Media Types As Jay reported here last week, Skittles’ controversial move to change […]

The Domino Effect: How blogs fill niche holes left by magazines that close

This post is cowritten by Heidi and Cision Internet research editor Ashley Cunningham. Ashley researches blogs and news websites for […]

Are reporters really Twitterpated about Facebook?

This post is written by Cision guest blogger Annette Arno. Annette is a Research Director and analyzed the survey data and prepared […]

The CEO halo survives a negative news environment

Positive quotes and mentions about your head honcho are more important than ever While perhaps not adorning kids’ lunch boxes […]

CisionBlog welcomes the new Cision Navigator!

Online community for PR professionals re-launched with new and enhanced features and content Cision just launched a new and enhanced version […]

Study says 60% of journalists now write for the Web

Here’s how you can help them In the summer of 2002, I was trying to explain to a colleague who […]

Frogs indicate that quality of U.S. corporate news coverage is on the decline

This post is written by Cision blogger Matt Merlin. Matt has been an account director at Cision in media analysis for five […]

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