media relations
Feb 23, 2011
HOW TO: Be a PR Ninja
(Photo – Flickr Creative Commons: R’eyes) Agile. Stealthy. Available at any opportunity. Always succeeds. Retreats unscathed. These are the characteristics […]
Feb 14, 2011
Cheat Sheet: How to Pitch a National Journalist
Our latest installment of pitching tips comes from the Help a Reporter (HARO) conference call with Peter Shankman and four […]
Feb 8, 2011
HOW TO: Garner Top Tier Media Attention for your Small Biz
Continuing proof of the power of HARO comes to us in a testimonial from Fresh Green Light—a New York State-based […]
Feb 2, 2011
Small Business…Big Coverage!
This guest post comes to us from Jon Gelberg, Chief Content Officer at Blue Fountain Media. I am not saying anything […]
Jan 31, 2011
Help a Reporter Out goes to School
Danny Kofke is not a PR professional. He’s not a marketer. He’s not a former journalist. And yet […]
Jan 26, 2011
10 media pitching tips for new entrepreneurs
An entrepreneur sent me this question privately on LinkedIn and since the topic is relevant for everyone, I thought I’d […]
Jan 24, 2011
Pitching Basics – Rules of Engagement
Flickr:timtak (Creative Commons) So you have a great story idea or new product and you want the world to know […]
Jan 19, 2011
Source Success with Help a Reporter (HARO)
We talked about how to pitch HARO successfully in a previous blog post so we thought it’d be a good […]
Jan 6, 2011
The New PR: Super Responsibility, solid research & the equity of relationships
Celebrating (or something like that!) a half decade of bad pitches It was early 2006: Biz Stone was working at […]
Jan 4, 2011
2011 predictions: hyperlocal, broadcast & digital education
It’s the beginning of the year and that means everyone is making resolutions, coming up with predictions and trying to […]
Mar 15, 2010
CNN talks PR, journalism and blogging tonight
Special South by Southwest #journchat features key CNN contacts Ever wonder how a large broadcast network navigates the rapidly evolving […]
Jan 21, 2010
In the wild west of social media, journalists’ credo is “caveat emptor”
This post was written by Annette Arno, Research Director for Evaluation Services at Cision. Gut feelings and anecdotes may be […]
Jan 10, 2010
Ad-10 Tips for Getting your pitches read
Dec 18, 2009
My 5 favorite social media case studies
While there a quite a few places you can explore hundreds of social media case studies (my favorite being Peter […]
Dec 16, 2009
The New Media Mix Q&A
Last week, I presented The New Media Mix, a free Cision webinar, with Director of Media Research Valerie Lopez. The webinar […]
