media relations
Jul 25, 2011
Users Conference Attendees: We’re Signing Up for Thursday’s Rerun
For most, the Vocus Virtual Conference on July 28th is a first chance to learn how to earn your business more reach and influence from Peter Shankman, Lee Odden, Gini Dietrich, Adam Singer and Valeria Maltoni. For some, it’s a second chance. Several attendees from June’s Users Conference (where we taped the sessions you’ll see) just couldn’t get enough, and registered again.
Jul 20, 2011
#PRWebchat w/ @mediachick76 on changes in media relations
It’s important to keep up with the state of the media and any changes that are taking place in newsrooms. […]
Jul 19, 2011
Vocus Media Research Team: Radio and Apps In, News Bureaus Out
One thing that puts Vocus ahead of the game is our large media research team. They’re the experts who build and maintain our industry-leading media database of journalists, outlets and opportunities as well as our State of the Media report, an in-depth look at the statistics, trends and developments that shape the media industry. This month, they released their six-month Q2 Update. Here's an overview of what they found and what it means.
Jul 18, 2011
Media Interviews: Five Tricky Question Types and How to Handle Them
When you're being interviewed by a journalist or blogger, failing to answer questions can sink the interview and your chance of some great coverage. However, certain types of questions can sink you even faster if you answer them without thinking. In my years as a PR and communications professional, I’ve found the best way to deal with these tricky questions is to think like a reporter to identify them in advance – and then use them as opportunities to reinforce your own message.
Jul 18, 2011
PR News Roundup 7/18/11: 5 PR Blog Posts You May Have Missed
It’s time for my weekly round-up of the best blog posts I have seen around the web last week! Here’s […]
Jul 14, 2011
Twitter #Fails: Lessons in PR from Social Media Disasters
Twitter is a powerful tool for brands and individuals with a message and a means to get it to their […]
Jul 8, 2011
Five Ways to Use Article Reprints in your Marketing and Sales
So your pitching efforts finally paid off and a respected media outlet has published a nice feature article on your product or business!
Don’t stop there. Getting your business featured in an article can be very effective in gaining leads and driving sales. By reprinting that article, you can really maximize your exposure and strengthen your marketing and sales efforts.
Jul 7, 2011
The Future of PR and Marketing: Part Two
Some people have proclaimed that PR is becoming a lot more like marketing. Actually, says Rick Rudman, it seems that marketing is becoming a lot more like PR. In fact, the marketing mix is already changing with more pull techniques - like content marketing - and organizations are shifting resources to help with this new marketing model. Read the second post of Rick’s three-part series on the future of PR and marketing here.
Jul 5, 2011
The Future of PR and Marketing: Part One
The Internet has had an impact on almost every aspect of business, says Rick Rudman, but perhaps nowhere is it more profound to our industry than in the area of prospect buying patterns. The buying process now takes place online, centered on research, references and trusted sources – which, for PR and marketing pros, is a huge opportunity. Read the first post of a three-part series by Rick on the future of PR and marketing taken from his speech at the 2011 Vocus Users Conference.
Jun 27, 2011
Cheat Sheet: How to Pitch a National Journalist Part 2 – TV Edition
Just one mention on a nationally syndicated television show can blow your company into the stratosphere – it can increase […]
Jun 7, 2011
Pitching Tips: Timing is Everything
Do you send out press releases? Write tailored emails to journalists? Call reporters on the phone? Or send them a short and sweet note through social media? No matter the method, you should be considering the best time to do it. A timely pitch could mean the difference between a read or a toss in the trash—so here’s how to strategically position your pitch in front of the media contact you’re trying to reach.
Apr 7, 2011
Generating media, marketing and PR buzz with pro Adam Singer
Have you heard of The Future Buzz? It’s a blog about web marketing/PR strategies, spreading buzz in the social web […]
Mar 30, 2011
6 free and indispensable sites to fuel your PR jet pack
(Photo – Flickr Creative Commons: jurvetson) Traveling to infinity and beyond with your PR plans? You’ll need some fuel for […]
Mar 8, 2011
6 Things Mixed Martial Arts Can Teach Us About PR
(Photo – Flickr Creative Commons: Kaloozer) MMA (Mixed Martial Arts) has exploded onto the scene, with leagues such as the […]
Feb 25, 2011
Big publicity ideas for small business success
(Photo – Flickr Creative Commons: smemon87) The always engaging Peter Shankman spewed tips like a lit firecracker in our latest […]
