media relations
Nov 14, 2011
How to: Write a Pitch
A pitch is a brief document written to accompany press releases, media advisories or press kits. Much like how a […]
Oct 26, 2011
State of the Media Q3: New from the Vocus Media Research Team
Social media, mobile devices and experimentation continue to take the stage within the media industry, says the latest report from our Media Research Team. But while the traditional industry appeared to remain stable throughout the year, a number of layoffs and consolidations indicate that the boat is still rocking. We’ve got the highlights from our Q3 State of the Media report here.
Oct 17, 2011
Build Bigger Buzz with HARO: Free Peter Shankman Webinar!
Are you using HARO (Help a Reporter Out)? If not, there’s never been a better time to start–and if you’re […]
Oct 5, 2011
The Game Changer for Small Business is Finally Here
Social media monitoring of Twitter and Facebook? Check. Integration and posting to social media platforms from the suite? Check. Help […]
Sep 29, 2011
#VocusChat Recap: @DBreakenridge Covers Digital PR and Marketing
Vocus owes a huge thank you to Deirdre Breakenridge who was our wonderful guest on #VocusChat yesterday. She provided such incredible insight and we have all the highlights right here.
Sep 27, 2011
HARO Premium? Yes Please!
Today is a big day as our parent company Vocus is announcing the release of HARO premium. We’ve kept the […]
Sep 16, 2011
Links We Love: Friday, September 16th
It’s time for our weekly round-up of our favorite articles, videos, and tidbits from the world of PR, social media, and marketing. Check out this week's installment of the the links we love!
Aug 23, 2011
Measuring ROI for Paid, Earned and Owned Media
This post was written by Gini Dietrich, Founder and Chief Executive Officer, Arment Dietrich Inc. Measuring the return-on-investment for paid, earned, […]
Aug 15, 2011
Twitter TMI: Are your corporate tweets too personal?
When you’re tweeting for a brand, what you say on Twitter can be a bit of a mixed bag. People […]
Aug 9, 2011
Peter Shankman Guest Post: Announcing HARO’s New Features!
“When HARO was acquired by Vocus in June of 2010, I promised that there'd be no changes to the HARO. It'd still be free, it'd still do everything we told you it would do, and that when we did have changes, they'd benefit you, and you'd hear it here first. And today, we've got some really, really great news.” Read on for a special guest post by HARO founder Peter Shankman on the future of the service.
Aug 5, 2011
Links We Love: Friday, August 5th
Happy Friday! We’ve collected our five favorite reads from the last five days for you. This week: managing information overload, ten ways to craft a better news pitch, tips for dealing with social media fatigue, why media relations pros need to keep learning and learning, and a collection of choice customer complaints to remind us all of the importance of listening.
Aug 5, 2011
PR News Roundup 8/5/11: 5 PR Blog Posts You May Have Missed
It’s time for my weekly round-up of the best blog posts I have seen around the web this week! Here’s […]
Aug 3, 2011
Media Coverage Made Simple
6 quick steps guided by magazine media relations expert Rebecca Bredholt, a veteran of our Vocus media research center. We […]
Aug 3, 2011
How Vocus Helped a Bail Bonds Company Build a Brand
For years, says Eric Granof, Chief Marketing Officer of AIA, bail agents have fought an uphill battle. Although they assist clients who are in trouble with the law, they’re not always depicted as a helping hand. With a little help from Vocus, though, Eric and AIA are changing things. Now, they’ve built the industry’s first national brand, ExpertBail. Here’s how.
Jul 29, 2011
Links We Love: July 25-29th, 2011
Here are the best reads this week in PR, media relations and writing: 5) Email Press Release Optimization Circa 1999 […]
