media relations
Jan 12, 2015
Guitar Center Q&A: Riffs About Targeted Content and Media Relations
When Christopher Ian Bennett became Guitar Center’s VP of Communications and Corporate Affairs in 2013, he immediately identified challenges the […]
Sep 2, 2014
3 Ways to Become a Sought-After Media Resource
While pitching content every day can be a thankless job, media relations can create value and generate coverage. The more […]
Aug 25, 2014
Optimize Your Content Marketing for PR Success
PR isn’t simply about garnering media coverage. It’s about building and maintaining relationships, too. To accomplish both, PR pros […]
Aug 11, 2014
4 Ways to Take Over the Media
“To be in the media, you have to become the media,” says Lee Odden, author of “Optimize.” Stop waiting for […]
Jun 23, 2014
It’s Time to Face PR Facts: The State of Public Relations in 2014
Jobs in the public relations field are often regarded with a certain air of mystery. What goes on behind closed […]
Apr 22, 2014
The Complete Integration of Social and Media Relations?
Has the integration between traditional reporters and social media channels become complete? Several Washington, DC broadcasters say yes. Here's what that means for your media relations.
Feb 7, 2014
Snatch the Media Spotlight in a Social World
Social media and traditional media continue to converge, according to Vocus’ “State of the Media Report 2014”, giving marketing and […]
Jan 16, 2014
The Low-Down on Gamification
This is a guest post by Amy Lipton, senior vice president of Sepaton, Inc. We live in a world where […]
Oct 21, 2013
Four Ways to Ditch the Traditional PR Pitch
Journalists are bombarded with pitch emails every day. To earn coverage across important industry publications, you need creative ways to […]
Jul 1, 2013
What the Chicago Blackhawks Can Teach Us About PR
This is a guest post by supervisor of newspaper media research, and avid Blackhawks fan, Kevin Miller. After two Stanley […]
Apr 16, 2013
Baltimore Symphony Orchestra Turns Up The Volume With Vocus!
The Baltimore Symphony Orchestra uses Vocus PR software to promote more than 50 events every season and attract nearly 300,000 patrons annually. Here's the full story.
Mar 6, 2013
Combining News Releases and Email for Better Publicity
Online news releases are an extremely effective way to build your business by getting your story in front of journalists […]
Jan 18, 2013
The HARO Limelight Series (HLS)- Jennifer Berson, Source
Welcome to the HARO Limelight Series (HLS), where we will highlight either a reporter or source who had had success(es) […]
Nov 23, 2012
The HARO Limelight Series (HLS)- Tom Guenette (FreeCause), Source
Welcome to the HARO Limelight Series (HLS), where we will highlight either a reporter or source who has had success(es) […]
Nov 16, 2012
The HARO Limelight Series (HLS)- Kara Williams, Reporter
Welcome to the HARO Limelight Series (HLS), where we will highlight either a reporter or source who has had success(es) […]
