media relations measurement

Nov 14, 2017

Your Earned Media Measurement Strategy Checklist

As marketers begin to understand why it’s necessary to move away from outdated measurement systems when it comes to earned media, it’s important to develop a robust strategy going forward.
Oct 31, 2008

Honing in on pitchable, receptive blogs for media research

How to get past feeling overwhelmed about the blogosphere When you’re faced with the prospect of engaging blogs as part […]

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