media pitching
Sep 29, 2016
5 Things to Research Before Pitching Freelancers
Before you hit send on that next pitch, here are four pieces of research you need to find and pitch the right freelancers for your brand's story.
Jan 26, 2016
5 Unique Ways to Score Media Coverage
All brands want media coverage. And that means all of them are sending pitches to reporters – the same reporters […]
Oct 7, 2015
5 Questions Your Pitch Should Answer to Make a Journalist’s Life Easier
If you want to increase the odds of getting a journalist to write about your company’s news, you’ve got to […]
Aug 9, 2012
Tactical Patience: The Counterintuitive Art of Giving Good Pitches Time
A few weeks ago, I received a note from a reporter responding to a pitch I sent using Help A Reporter Out more than a year ago. This person now had a different story in mind, was in a crunch for time, and wanted to know if I could help. Events like this have happened many times in my career. I find a story angle that’s relevant and timely, draft a pitch with a personal note to a reporter and nothing happens – in the short term, that is.
