media pitches

Why Social Shares Are Key to Pitching Media

The mantra in the newsroom used to be, “If it bleeds, it leads.” Today’s new buzz phrase is, “If it’s shareable, it’s airable.” Social media is becoming a dictating force in all aspects of marketing and PR.

Turn Pitches Into Publicity With 4 Journalists’ Tips

When it comes to getting a reporter's attention, many PR folks find it near impossible to stand out. Four reporters share their secrets for how to create standout pitches that are likely to deliver publicity.