media outreach

6 Simple Rules for Email Pitches

You probably won't be surprised to learn that journalists continue to prefer email as the primary means of contact, with more than 90 percent indicating it as the best way to directly pitch a story idea. You also may not be surprised that there is a lot of conflicting advice about how to make your email pitches resonate.

Do You Know the 5 Truths of Modern Media Targeting?

The growing sphere of influencers should be an opportunity, not a frustration. Cision’s new white paper, “The 5 Truths of Modern Media Targeting,” outlines current realities facing communicators when it comes to media targeting, while also providing tech-based solutions to identify the right influencers, craft relevant campaigns and drive results.

An Etiquette Guide for Interacting With Journalists on Social Media

For our newest findings, check out the State of the Media 2016 Report! One of the most disruptive things to […]

What Journalists Want From You

You want something from journalists. You want them to write about your brand. Put your name in shining lights. Make […]

More “Pitch Smart”: Your Media Pitching Questions Answered

This is a guest post by Michael Smart, the host of our “Pitch Smart: Media Outreach Training” webinar. It was […]

How to Do a PR Pitch on LinkedIn

Journalists may prefer to be pitched on LinkedIn rather than Twitter or on their own blog. According to this survey, […]

The Smart PR Pro’s Guide to Turning Pitches Into Placements

Reporters at top publications receive dozens of pitches each day. That’s a lot of competition. Breaking through and earning coverage […]

How to Use Social Media Before You Pitch

Social media has changed the way journalists source stories and cover news, but not all journalists prefer to be pitched […]

6 Reasons Why Journalists Reject Your Pitch

Pitching isn’t easy. Even PR professionals who painstakingly research contacts and outlets, write compelling copy, and persevere with follow-ups might […]

Free White Paper: Why Slow PR Is the Way to Go

In a world of mobile technology and instantaneous updates, “slow” can make PR pros squirm. However, slow PR is the […]

Pitch Perfect: How to Dust Off After a Dust Up

When pitching, nothing is more exciting than getting a call back from a top-tier reporter within minutes of sending your […]

15 Pitching Tips for 2015

Media coverage is one of the best ways to get your message in front of the right people at the […]

3 Things to Know About a Media Contact Before You Pitch

Last week we covered “4 Things to Know About a Media Outlet Before You Pitch.” This week we’re focusing on […]

Do’s and Don’ts of Media Pitching

“Your scientists were so preoccupied with whether or not they could that they didn’t stop to think if they should.” – […]

Don’t Pitch Media, Pitch Humans: Fresh Tips on Personalizing Outreach

Want to know what it’s like to be a reporter or blogger swamped with impersonal media pitches? Look at the […]

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