media outreach
Oct 17, 2017
6 Simple Rules for Email Pitches
You probably won't be surprised to learn that journalists continue to prefer email as the primary means of contact, with more than 90 percent indicating it as the best way to directly pitch a story idea. You also may not be surprised that there is a lot of conflicting advice about how to make your email pitches resonate.
Mar 1, 2017
Do You Know the 5 Truths of Modern Media Targeting?
The growing sphere of influencers should be an opportunity, not a frustration. Cision’s new white paper, “The 5 Truths of Modern Media Targeting,” outlines current realities facing communicators when it comes to media targeting, while also providing tech-based solutions to identify the right influencers, craft relevant campaigns and drive results.
Mar 16, 2015
An Etiquette Guide for Interacting With Journalists on Social Media
For our newest findings, check out the State of the Media 2016 Report! One of the most disruptive things to […]
Mar 10, 2015
What Journalists Want From You
You want something from journalists. You want them to write about your brand. Put your name in shining lights. Make […]
Mar 6, 2015
More “Pitch Smart”: Your Media Pitching Questions Answered
This is a guest post by Michael Smart, the host of our “Pitch Smart: Media Outreach Training” webinar. It was […]
Mar 2, 2015
How to Do a PR Pitch on LinkedIn
Journalists may prefer to be pitched on LinkedIn rather than Twitter or on their own blog. According to this survey, […]
Mar 2, 2015
The Smart PR Pro’s Guide to Turning Pitches Into Placements
Reporters at top publications receive dozens of pitches each day. That’s a lot of competition. Breaking through and earning coverage […]
Mar 1, 2015
How to Use Social Media Before You Pitch
Social media has changed the way journalists source stories and cover news, but not all journalists prefer to be pitched […]
Feb 26, 2015
6 Reasons Why Journalists Reject Your Pitch
Pitching isn’t easy. Even PR professionals who painstakingly research contacts and outlets, write compelling copy, and persevere with follow-ups might […]
Feb 24, 2015
Free White Paper: Why Slow PR Is the Way to Go
In a world of mobile technology and instantaneous updates, “slow” can make PR pros squirm. However, slow PR is the […]
Feb 20, 2015
Pitch Perfect: How to Dust Off After a Dust Up
When pitching, nothing is more exciting than getting a call back from a top-tier reporter within minutes of sending your […]
Feb 17, 2015
15 Pitching Tips for 2015
Media coverage is one of the best ways to get your message in front of the right people at the […]
Feb 15, 2015
3 Things to Know About a Media Contact Before You Pitch
Last week we covered “4 Things to Know About a Media Outlet Before You Pitch.” This week we’re focusing on […]
Feb 10, 2015
Do’s and Don’ts of Media Pitching
“Your scientists were so preoccupied with whether or not they could that they didn’t stop to think if they should.” – […]
Feb 4, 2015
Don’t Pitch Media, Pitch Humans: Fresh Tips on Personalizing Outreach
Want to know what it’s like to be a reporter or blogger swamped with impersonal media pitches? Look at the […]