media monitoring
Nov 21, 2017
How to Use Dynamic Listening to Reach New Customers
With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. It's no longer just the mainstream media that needs to be taken into account.
Jul 11, 2017
Media Monitoring: How to Plan, Execute and Engage
A strong media monitoring strategy is essential to any effective PR program. Not only can it reveal key information such as competitor intel and audience demographics, it can also help steer you in the right direction when it comes to future outreach efforts.
Feb 20, 2017
Digging (Deeper) Into the Data: 3 Media Monitoring Pitfalls to Avoid
When brands are monitoring, they need to take into consideration external factors that may affect their data and analysis to ensure their data is as clean as possible. Here are three monitoring pitfalls you can encounter when gathering social media data.
Dec 20, 2016
Study: The Dark Side of the Gig Economy
Media analysis can provide insights into the trends and affinities of population groups. It can also highlight discrepancies in how the media portrays and issue versus how the public actually discusses it. Cision has partnered with the Rockefeller Foundation to create three media analyses: First in this series is a review of the Independent Workers of America and their discussions about finding work, the gig economy and fears about retirement.
Dec 1, 2016
How to Monitor An Entire Industry
Consider social monitoring as a fishing expedition. You set your lines to monitor your campaigns and wait for the results […]
Oct 3, 2016
9 Things You Might Not Be Doing (But Should) With Your Media Monitoring Software
Tracking what people are saying about you isn't the only task a media monitoring system can help you complete. Make the most of your software with these 9 tips.
Aug 5, 2016
How Social Intelligence Can Benefit Any Brand
Does your brand monitor the media? Without the resulting insights, you won’t be able to fully understand your audiences. Learn how in this post!
Aug 3, 2016
Democracy in the Data: Analyzing the Convention Conversations
Wondering who had the biggest share of voice at the recent Republican and Democratic National Conventions? See what Cision found from monitoring both events!
Aug 1, 2016
3 Things Brands Can Learn From Back-To-School Shopping Discussion
If you don’t understand what motivates your audience to make a purchase, you won’t be able to convince them to […]
Jul 26, 2016
Media Monitoring and the Information Iceberg
Timing is everything, and if you know what to monitor, where and when, you’ll be the one leading the conversation […]
Jul 14, 2016
4 Steps for Monitoring in Real Time
It’s impossible for your brand to sift through the millions of posts and articles published every day. But those posts […]
Jan 13, 2015
4 Things to Monitor About Your Brand Online
All your marketing and PR efforts are for nought if you aren’t paying attention to what others are saying about […]
Feb 27, 2014
The Oscars: Most Popular In the Media
Are you ready for The Oscars? In its 86th year, these awards have long been a top event for the […]
Jul 16, 2013
Beyond Mere Mentions: 5 Innovative Monitoring Strategies
This guest post is by Ann Feeney, Information Retrieval Specialist, Cision. Media analyst Zach Hofer-Shall calls listening to social media […]
Feb 5, 2013
Cision wins CODiE Award for Best Media & Information Monitoring Solution!
Every once in awhile it’s okay to brag about yourself, right? This week, Cision is celebrating after winning its fifth CODiE […]
