media measurement
Nov 14, 2017
Your Earned Media Measurement Strategy Checklist
As marketers begin to understand why it’s necessary to move away from outdated measurement systems when it comes to earned media, it’s important to develop a robust strategy going forward.
Oct 30, 2017
Why We Need a New Way to Measure Earned Media
While those of us in marketing or PR are quick to applaud technologies that allow us to do more, reach more, or earn more, we don’t seem to have the same attitude about updating our measurement tools and processes.
May 18, 2011
The changing fundamentals of PR measurement: 2011 AMEC European Summit on Measurement
We’ve covered the impact of social media on the media and public relations industries many times on this blog. As […]
