media evaluation
Jan 16, 2014
The Low-Down on Gamification
This is a guest post by Amy Lipton, senior vice president of Sepaton, Inc. We live in a world where […]
Nov 21, 2011
PR News Roundup 11/21/11: 5 PR Blog posts You May Have Missed
It’s time for my weekly round-up of the best blog posts I have seen around the web last week! It’s […]
May 6, 2009
I dreamed a dream of knowing how to determine a story’s influence
Social media metrics bring you a landscape view from the crow’s nest The spring of 2009 began with many sensational news […]
Apr 15, 2009
Journalists less inclined to divulge extensive shopping tips
News about “good value” products still hot, but with less in-depth coverage In this downer economy, there are a lot […]
Mar 19, 2009
CompetitorClutter Challenges Telecommunications’ PR Efforts
Healthcare News Gets Red-Carpet Treatment Is your shoe closet overflowing with the your prom shoes and the Chucks you wore […]
Feb 27, 2009
The CEO halo survives a negative news environment
Positive quotes and mentions about your head honcho are more important than ever While perhaps not adorning kids’ lunch boxes […]
Feb 18, 2009
Social metrics: which ones matter?
A new effort to define online influence in terms of sharing is taking root In the early days of the […]
Feb 17, 2009
Frogs indicate that quality of U.S. corporate news coverage is on the decline
This post is written by Cision blogger Matt Merlin. Matt has been an account director at Cision in media analysis for five […]
