media database

Three Tips to Upgrade and Utilize Your Media List

Taking the extra time to build a comprehensive database of well-researched and targeted contacts will help you better develop relationships with media — which will ultimately lead to results in the form of earned coverage.

Why Small Businesses Need a Media Database

Why should small businesses invest in a media database and earned media overall? Read on to find out.

Meeting the Needs of a Diverse Client Base

PR agencies work with clients presenting a wide range of needs. Learn how one boutique agency used Cision to help improve workflow efficiencies and offer inspiration to communicators everywhere.

4 Ways PR Pros Can Better Target Media and Influencers

The best way to get your story the coverage it deserves is by targeting the right influencers. Here's how PR pros can pinpoint the right contacts.

From Cision’s Media Database to NBC’s ‘Today’ Show

“All it took was 10 minutes of using Cision to secure my client a 5 minute, 19 second story on […]

3 Ways to Target the Right Reporters & Influencers

Want to extend your brand’s reach and engage with new members of your target audience? Third-party validation from reporters, journalists […]

Slice Communications: Cision’s Media Database Trounced the Competition

Pitching the right reporter at the right time is key. But if your media database has holes, you’ll miss the […]

State of the Media 2012 Part Three: Radio

Time and again radio has proven itself a survivor and this year is no different, says Vocus radio expert Kyle Johnson in the third of our State of the Media Report interview series. In fact, he says, the ever-adaptable medium is transforming so extensively in some areas as to change the very definition of radio itself. Here he is discussing the state of the radio industry and how businesses can work better with radio in 2012.

State of the Media 2012 Part Two: Magazines (plus Free Webinar!)

It’s got key trends, insight, analysis, expert advice… but this week’s State of the Media Report isn’t complete without an explanation. Join us this Wednesday for our State of the Media Webinar. Hosted by experts behind the report, it’s an hour of interactive insight including a QA session – click here to sign up and watch a video preview of what’s in store.

Download the 2012 State of the Media Report! (Plus Bonus Interview)

Our 2012 State of the Media Report landed today! The forecast: rapid change. Media outlets are experimenting with digital content in ways we couldn’t have imagined a couple of years ago and the future’s bright. As well as the full report to download, we’ve got an interview with newspaper expert David Coates to explore this year’s key trends. Enjoy!

The Media industry gears up for the Holiday Gift Guide Season. You should too.

This is a guest post by Amy McElhaney, Print Manager of Media Research at Cision. Each holiday season shoppers are […]

CisionPoint Spring 2011 Release

This is a guest post by Vanessa Bugasch, SVP of Global Marketing & Product Marketing, Business Development at Cision. Ever […]

Building a digital identity with a common name

How unique is your name? When you enter your name in a search on Twitter, Facebook or LinkedIn, do you […]

Gift Guide Editorial Opportunities are Knocking

Magazine staffers consistently say the product section is a prime place to score coverage, and that means the annual holiday […]