media analysis
May 28, 2009
Curious inequalities in corporate news volume endure, despite Internet forces
How to make sense of news coverage using the “80/20 rule” In Alice in Wonderland, the Mad Hatter has the […]
May 6, 2009
I dreamed a dream of knowing how to determine a story’s influence
Social media metrics bring you a landscape view from the crow’s nest The spring of 2009 began with many sensational news […]
Apr 15, 2009
Journalists less inclined to divulge extensive shopping tips
News about “good value” products still hot, but with less in-depth coverage In this downer economy, there are a lot […]
Mar 30, 2009
New Cision data shows mixed greens on the menu for 2009
Favorable environmental mentions in the news disappearing from the first paragraph Green-related news has been an important area of growth for […]
Mar 19, 2009
CompetitorClutter Challenges Telecommunications’ PR Efforts
Healthcare News Gets Red-Carpet Treatment Is your shoe closet overflowing with the your prom shoes and the Chucks you wore […]
Mar 10, 2009
Mainstream Media In Sync With Blogs During Skittles’ News Surge
Blogs Have Local Color, But Storylines Transcend Media Types As Jay reported here last week, Skittles’ controversial move to change […]
Feb 27, 2009
The CEO halo survives a negative news environment
Positive quotes and mentions about your head honcho are more important than ever While perhaps not adorning kids’ lunch boxes […]
Feb 18, 2009
Social metrics: which ones matter?
A new effort to define online influence in terms of sharing is taking root In the early days of the […]
Feb 17, 2009
Frogs indicate that quality of U.S. corporate news coverage is on the decline
This post is written by Cision blogger Matt Merlin. Matt has been an account director at Cision in media analysis for five […]
