media analysis

Prove Press Release Success With These 3 Key Factors

Press releases have been a primary tool in PR professionals’ arsenal for years. But most still don’t know how much their press releases are worth. With the right strategy, you can measure your press releases’ success more effectively and prove how valuable they are to your business.

Study: The Dark Side of the Gig Economy

Media analysis can provide insights into the trends and affinities of population groups. It can also highlight discrepancies in how the media portrays and issue versus how the public actually discusses it. Cision has partnered with the Rockefeller Foundation to create three media analyses: First in this series is a review of the Independent Workers of America and their discussions about finding work, the gig economy and fears about retirement.

The Oscars: Most Popular In the Media

Are you ready for The Oscars? In its 86th year, these awards have long been a top event for the […]

The Low-Down on Gamification

This is a guest post by Amy Lipton, senior vice president of Sepaton, Inc. We live in a world where […]

Which Media Outlets’ Audiences Are Most Social?

Media Statistics Specialist Amanda Yang contributed to this report. Remember when communication methods consisted of interactions over telephone lines or […]

UK Blog NeverSeconds’ dinners stopped by Argyll & Bute Council

This blog post originally appeared on the Cision Blog UK and is written by Jake O’Neill, editorial coordinator for Cision […]

PR News Roundup 9/16/11: 5 PR Blog posts You May Have Missed

It’s time for my weekly round-up of the best blog posts I have seen around the web this week! Here’s the […]

PR News Roundup 8/19/11: 5 PR Blog Posts You May Have Missed

It’s time for my weekly round-up of the best blog posts I have seen around the web this week! Here’s […]

PR News Roundup 7/11/11: 5 PR Blog Posts You May Have Missed

It’s time for my weekly round-up of the best blog posts I have seen around the web last week! Here’s […]

Who Needs PR Measurement? – A Video Chat with Cision Global Analysts’ K.C. Brown

Yesterday, Cision announced Cision Global Analysts, a business unit that will deliver custom research and strategic insights based on analysis […]

Is Big Apple Watching You? Silently?

This post was written by Phil Kam, Cision Analysis’ director of new services who is integrating social media analysis into general […]

The changing fundamentals of PR measurement: 2011 AMEC European Summit on Measurement

We’ve covered the impact of social media on the media and public relations industries many times on this blog. As […]

CisionPoint Spring 2011 Release

This is a guest post by Vanessa Bugasch, SVP of Global Marketing & Product Marketing, Business Development at Cision. Ever […]

Old automated PR Value metrics are hard to kill in a global organization

This is a guest post from K.C. Brown, General Manager of Cision Global Analysts. Like most PR researchers, I was […]

A Bedbug Outbreak in Social Media

This post was written by Phil Kam, Cision Analysis’ director of new services who is integrating social media analysis into […]

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