measuring pr

Jul 21, 2014

Measure Your PR Campaigns and Drive Bottom Line Results

Do you measure your PR efforts? If not, you're missing out on the ability to analyze and optimize. Follow these six steps to easily measure your PR efforts and show how valuable your work is to decision makers.
Apr 25, 2014

The Keys to Measuring PR: A Q&A With Shonali Burke

The PR industry has always tried to measure results, but for too long it has measured the wrong things. Get tips for properly measuring your PR from Demand Success speaker Shonali Burke.

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