measurement

3 Metrics for Analyzing Press Release Distribution Effectiveness

Measuring the impact of PR has always been a hot debate within the profession, and evaluating the effectiveness of a […]

PRSA 2012 International Conference: Measurement Symposium

Research director of Cision Global Analysts, Greg D’Andrea, joined other heavyweights in the measurement arena at #PRSAICon to discuss the […]

5 PR And Social Media Devices To Amplify Brand Talk

The digital marketplace is like one huge game of telephone.  Content gets planted into the telephone line and then it […]

Making Your Brand More Likeable with Social Media: #PRWebChat Recap

We’re going to go ahead and say the dreaded “s” word….we’re talking strategy in today’s #PRWebChat recap with Lauren Sleeper, […]

Did It Work? How to Measure Your PR Success

This guest post comes to us from Monique Trottier of Internet marketing strategists Boxcar Marketing. (Photo – Flickr Creative Commons: […]

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