measurement
Oct 26, 2012
3 Metrics for Analyzing Press Release Distribution Effectiveness
Measuring the impact of PR has always been a hot debate within the profession, and evaluating the effectiveness of a […]
Oct 14, 2012
PRSA 2012 International Conference: Measurement Symposium
Research director of Cision Global Analysts, Greg D’Andrea, joined other heavyweights in the measurement arena at #PRSAICon to discuss the […]
Jun 11, 2012
5 PR And Social Media Devices To Amplify Brand Talk
The digital marketplace is like one huge game of telephone. Content gets planted into the telephone line and then it […]
Oct 18, 2011
Making Your Brand More Likeable with Social Media: #PRWebChat Recap
We’re going to go ahead and say the dreaded “s” word….we’re talking strategy in today’s #PRWebChat recap with Lauren Sleeper, […]
Mar 10, 2011
Did It Work? How to Measure Your PR Success
This guest post comes to us from Monique Trottier of Internet marketing strategists Boxcar Marketing. (Photo – Flickr Creative Commons: […]
