measurement
May 11, 2015
The Most Important PR Measurement Tool You’re Not Using
“When you talk about tracking user behavior on the web…at the base level everyone put a Google Analytics tag on […]
May 9, 2015
5 “W”s to Consider Before Starting PR Measurement
As any good journalist or novelist knows, a story isn’t complete unless it answers the Five Ws of storytelling: who, […]
May 6, 2015
How to Engineer the Perfect PR Metric
It probably seems like a gross exercise in hubris (or click-bait) to say that this post will give you the “perfect” […]
May 5, 2015
Free Tip Sheet! 6 Steps to Modern PR Measurement
Three in five executives don’t fully understand PR’s role and capabilities. Why then would they invest more in it? Advertising […]
Apr 27, 2015
How Google Analytics Can Improve Your PR Metrics
I started writing this piece with the intention of sharing “best practices” for using Google Analytics to measure PR. It might […]
Dec 31, 2014
How to Create Your 2015 PR Measurement Plan
If 2015 is the year that PR becomes a data-driven practice, we have to be proactive and plan accordingly. We […]
Nov 25, 2014
Can Data Inspire the Golden Age of PR?
The Holmes Report featured a remarkable interview with WPP Chair Sir Martin Sorrel. The marketing magnate proposed that data and […]
Nov 10, 2014
3 Steps to Measuring PR’s Business Impact
Why isn’t the PR profession as respected as it should be? I read this question in an article on Fortune […]
Sep 19, 2014
Measure Your Work!
Now that AMEC Measurement Week is over, it’s time to put everything we learned into practice! Measuring your PR efforts […]
Sep 15, 2014
Social PR’s Value and Snackable Measurement Insights!
Missed AMEC Measurement Week in NYC? Get the highlights of the event, including Mark Schaefer's discussion of social media PR's value and other industry thought leaders discussing the state of PR measurement.
Sep 15, 2014
Get Ready to Measure!
This week, September 15-19, is AMEC Measurement Week! Are you ready to measure your PR? According to Vocus CEO Peter […]
Aug 26, 2014
Beginning Measurement: The Big Questions
This post is by Information Retrieval Specialist Ann Feeney. When it comes to media impact measurement–or any kind of impact measurement–knowing where […]
Jul 21, 2014
How to Win Big With Social Media
Communications professionals are always looking to take home the big win when launching social media campaigns. Big wins are rarely […]
Jun 19, 2014
Measure Your PR With Real Numbers
Over the years, tactics for measuring PR have ranged from measuring column inches to counting media hits to tallying social […]
Jul 17, 2013
Get SMART with Social Media Measurement
One of the biggest obstacles to social media marketing success is a failing to effectively measure results. Overcome this challenge […]
