measurement
Jul 2, 2015
Keep it Simple: Getting Started With a Multi-Touch Attribution Model
Data measurement is the only way to ensure your business succeeds now and in the future. But as companies start […]
Jun 30, 2015
4 Steps for Turning Measurement Into Money
Is there money in PR measurement? Not exactly. PR measurement's benefits are its insights. Follow these four steps to turn data into insights and insights into business results.
Jun 16, 2015
4 Things to Measure in Your PR
It frustrates me when people tell me their marketing or PR isn’t working. I dig deeper, asking what they’re doing, […]
Jun 15, 2015
5 HUGE Misconceptions About Facebook’s Value to Your Business
“Facebook, it seems, is unstoppable.” – Adrienne LaFrance, The Atlantic, April 29, 2015 Nowadays, advertising value equivalency (AVE) is recognized […]
Jun 9, 2015
Your 5-Step Plan to Modern PR Measurement
Modern PR practices evolve to adapt to changes happening in the digital world. For a while, advertising value equivalency (AVE) […]
Jun 5, 2015
Get The Resources You Need to Measure PR Effectively
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker […]
Jun 4, 2015
5 Rules-Based Attribution Models PR Pros Should Know
This post is based on content from our free white paper “How to Measure PR in a Multi-Touch Attribution Model.” […]
Jun 1, 2015
6 Tips for Your PR Measurement Program
Martin Kihn, research director at Gartner, says many communicators shoot first, then ask where to aim. It’s the buckshot approach. […]
May 30, 2015
3 Multi-Touch Attribution Models for a Data-Driven PR Strategy
Data-driven PR may sound like a foreign language, but it’s not as complicated as we often make it out to […]
May 28, 2015
Free White Paper! Measure PR Using Multi-Touch Attribution
Measurement is crucial to finding success now and in the future. But as companies integrate more involved social media marketing strategies, the number of digital touch points increases, complicating the customer journey and creating more data to analyze and understand.
May 26, 2015
4 Ways to Link Facebook Posts to Business Outcomes
One of the most frustrating things about Facebook is to understand the potential of the network and not to be […]
May 26, 2015
Measuring Metrics: What’s the Formula for Showcasing PR’s Value?
Measuring metrics in the social sphere is only half of the equation when it comes to showcasing PR’s value. Executives […]
May 16, 2015
3 Measurement Tools for PR Pros
While it used to be a running joke that many in the communication industry were there to avoid numbers and […]
May 13, 2015
Measure Your PR Like a Super Sleuth
I loved Nancy Drew when I was a kid. I’d stay up past my bedtime, trying to read my latest […]
May 12, 2015
How to Drive Web Traffic With Social Media Analytics
Let me just say up front: I’m not a numbers person. I withered in my statistics class in my MBA […]
