measurement
Oct 2, 2014
18 Measurement Insights from PR’s Top Minds
Measurement is vital, but so many PR pros are intimidated by it. Shake the fear by taking the advice of PR's top luminaries and use these 18 insights to gain measurement confidence and reap the benefits!
Sep 30, 2014
Measuring Your PR Is Like Climbing Mt. Everest
Want to conquer PR measurement? It's like climbing Mt. Everest only without the parkas and months and months of training. Think like a mountain climber and get yourself to the PR measurement summit.
Sep 22, 2014
How to Master PR Measurement
Measuring PR is more than proving your worth to stakeholders. Measurement helps you diagnose, prioritize and evaluate your efforts. Learn the key performance indicators that are essential to measuring your PR.
Sep 19, 2014
Measurement: Don’t Get Caught in the Weeds
Measurement's about more than collecting numbers. Our friends at NPR share how they strategized their measurement efforts to create the new NPR One mobile app, using focus and data.
Sep 17, 2014
Think Different: Regulated PR and Mythical Formulas
If Day 3 of AMEC’s Measurement Week in NYC had a one-word theme, it might be “different.” See how regulated brands use and measure social media and why no one-size-fits-all PR measurement formula exists.
Sep 16, 2014
Shankman on Customer Loyalty, Poulton Predicts the Future
Day 2 of AMEC in NYC started with a presentation from HARO founder Peter Shankman about how measurement plays a role in everyday events and closed with data scientist Matt Poulton discussing predictive analytics.
Sep 12, 2014
5 Ways to Overcome Roadblocks to Measuring Social Media
Zoetica Media founder Kami Huyse has heard every excuse in the book for why people aren't measuring social media. See her advice for overcoming five of the most common measurement roadblocks PR pros face.
Sep 10, 2014
How to Decipher Press Release Data and Analytics
Press releases are only as good as the results, but analytics can be confusing. Cut through the clutter of press release data by looking at these six most important analytics and what they mean about your releases.
Aug 28, 2014
6 Questions to Answer Before You Measure PR
Feeling pressure to show the bottom-line results of your PR efforts? Before you start measuring PR, ask and answer these six questions to set you on the right path to showcasing your value to the C-suite.
Jan 9, 2014
Demand Success with a Razor’s Edge
Ready for the latest announcement of a Demand Success keynote? It's Avinash Kaushik. Let's celebrate with 14 of his quotes for how to achieve success through marketing.
Aug 8, 2013
Personal Branding: Your Webinar Questions Answered
Last week, I outlined how you can become your own marketing brand in demand at my Brand Yourself Better webinar. Our attendees had a ton of questions. Here's my advice on some of the best.
