measurement
May 15, 2017
What Your Press Release Analytics Are Really Telling You About Your PR
How to understand and make press release analytics work for you.
May 12, 2017
Marketing Measurement: Collect Data First, Ask Questions Later
Total marketing measurement is the key to optimizing performance, but brands can’t do it without data. Learn how to collect now so you can improve later.
Apr 28, 2017
LiveRamp and Cision Combine Forces to Better Measure Earned Media Impact
Video: Cision's CEO Kevin Akeroyd discusses the organization’s new partnership with LiveRamp.
Apr 11, 2017
New Research Provides Independent PR Firm Benchmarks
The Independent PR Survey checks the pulse on the current state of the PR business. Here's what public relations professionals had to say.
Jul 19, 2016
3 Ways to More Effectively Measure ROI
Almost all communication and PR professionals measure their efforts, but more than half believe they lack the knowledge needed to […]
Jun 29, 2016
Behind the Headlines With Ed Chambliss
Do you know whether or not your communication strategy is working? Analytics can tell you. Ed Chambliss, president of Phelps, […]
Jun 17, 2016
Discussing Data at AMEC: Q&A with Tina McCorkindale
Tina McCorkindale, President and CEO of the Institute for Public Relations, and Michelle Vangel, Vice President of Insight Solutions at Cision […]
Jun 16, 2016
Why Metrics Matter: Day One at the AMEC International Summit
This week hundreds of communication professionals have jetted off to London for the 8th annual Association for the Measurement and […]
Jun 16, 2016
How a Unified Team Results in More ROI
Thanks to the Internet, consumers can buy practically anything from anyone if they own a credit card. But with eight-second […]
May 23, 2016
3 Steps to Analyzing Your PR Measurement Data
Without accurate data, your brand won't be able to analyze its success. Learn how to determine which PR campaigns have the biggest effect on the sales journey.
Apr 27, 2016
Free E-Book! Prove ROI With Multi-Touch Attribution
Do you know how to prove the value of your communication efforts? Learn how a multi-touch attribution model can help you in Cision's free e-book!
Mar 2, 2016
How to Make Smart Marketing Decisions Based on the Right Analytics
With so much data available, communication professionals may feel overwhelmed. Make better decisions and drive future campaigns by focusing on the right analytics!
Sep 23, 2015
20 PR Measurements Beyond Impressions & AVEs for Sales Value
Kate Finley is the founder and CEO of Belle Communications, a digital marketing and public relations agency specializing in PR, social media […]
Sep 1, 2015
The 4 Measurement Trends PR Pros Should Watch
Public relations and data analytics used to be worlds apart. In the old days, most PR measurement consisted of soliciting opinions […]
Aug 29, 2015
4 Ways to Measure Podcasting Success
Podcasts like “Serial” have proven how hosts can effectively engage with an audience, and communicators are starting to look at […]
