measure
May 27, 2014
PR: Your Secret Weapon to Increasing Sales Leads
PR is valuable for generating awareness, but it can fulfill other roles. PR is key to influencing audience behaviors, making […]
Oct 21, 2013
Sentiment analysis and customer satisfaction: Advocacy counts!
On October 16th, we had the opportunity to conduct a webcast with a guest speaker from Ogilvy – SVP Irfan […]
Jul 19, 2013
Four Social Media Metrics Worth Measuring
Whatever the goal of your social media marketing—awareness, engagement, web traffic, influence or share of voice—you need insightful metrics to […]
Oct 3, 2011
Infographic: Does Your Marketing Mix Blend?
We took a recipe from Blendtec and decided it was time to find out what ingredients blend to make the […]
Feb 15, 2011
Why Defining Influence is Easier Said than Done
In social media, Influence has been one of the metrics that has earned a top tier status in measurement. There […]
