Marketing
Mar 25, 2013
Spring Clean Your Marketing For Success
Just like closets and cupboards, marketing strategies and assets can accumulate clutter over the course of the year – It’s […]
Mar 20, 2013
Four Steps to Optimize Your Marketing Videos
If you’ve used our online news release distribution service before, you know that you can embed YouTube videos right into […]
Mar 11, 2013
PR Training: University Program Educates Next Generation of Pros
This guest post is by Sonal Moraes, account coordinator at Cision. She attended DePaul University and was a student of […]
Mar 11, 2013
Clean up your image – Using images as content
When it comes to quickly getting your message across, a picture really is worth a thousand words. The rise of […]
Mar 7, 2013
Twitter Chats for Public Relations & Marketing
It has been about six months since our last roundup of PR & Marketing chats on Twitter and it’s time for an […]
Mar 4, 2013
Three How-To’s on Creating Dynamic Video
In an era of visual media, more and more companies are turning to video to inform and compel stakeholders. More […]
Feb 27, 2013
How to Optimize for Facebook Graph Search
Facebook’s new Graph Search allows users to search for the best places to grab a bite, buy insurance, get an oil change […]
Feb 25, 2013
Content That Creates Clickthroughs – Free Webinar with MarketingSherpa
Struggling to keep your email list engaged? Make them crave your emails by taking a content marketing approach. Our Content Creates […]
Feb 22, 2013
Is Social Media, Indeed, Bulls#*t?
This is a guest post from Gina Joseph, social media community manager at Cision. Well, in those general terms, we certainly […]
Feb 21, 2013
Slides from Shel Holtz’s Mobile Marketing Crash Course!
If you missed the mobile marketing crash course with Shel Holtz, no worries – we’ve got the slides below and […]
Feb 20, 2013
Master Content Creation With the Masters of Content Marketing
Content marketing: it’s the trend that’s driving sales, conversion and brand loyalty. No matter what kind of marketing you practice, […]
Feb 20, 2013
What Is a Communication Strategy?
A communication strategy does not a marketing strategy make. A communication strategy is complementary and subservient to the marketing one. It takes its cues from the marketing strategy, which, in turn, takes its direction from the business strategy.
Feb 13, 2013
Prepare to Shine on Presidents’ Day
We’ve all seen Presidents’ Day ads in our local papers and TV commercials. They tend to feature car dealerships and […]
Feb 12, 2013
Free Webinar: A Mobile Marketing Crash Course with Shel Holtz and Vocus
Mobile devices generate more than 1/3 of all web page views. Is your business missing out? Shel Holtz will help […]
Feb 6, 2013
When Brands Get Bullied
The Internet loves a good crisis. It thrives on the conflict, the emotionally charged arguments, the perception that some innocent […]
