Marketing

Vocus Adds Mad Woman to Demand13 Lineup

We’re thrilled to announce that actress Elisabeth Moss, who plays successful copywriter Peggy Olson on the AMC television show Mad […]

Actress Elisabeth Moss Joins #Demand13 as Keynote Speaker!

Elisabeth Moss, who plays Peggy Olsen on AMC’s Mad Men, will be our closing keynote on day one of Demand Success, the Vocus conference on Thursday, June 20th.

The New Rules of Email Marketing

Are your email campaigns not delivering results? Outdated “best practices” might be holding you back, says DJ Waldow, co-author of The […]

PR & Marketing Wins, Moves & Other News

Here is our roundup of new talent, account wins and other PR and marketing industry news. Read below to find out about […]

No Secrets, No Shortcuts with Seth Godin

The connection economy doesn’t respond well to industrialized, scalable, impersonal approaches. It demands a completely different approach to work: one […]

Think Like a News Editor for Content Marketing Success

Blogging and social media offer marketers the opportunity to publish their own content to attract customer attention, as well as […]

Why your Personal Brand matters… and not just to you

Social media has given each of us the ability to easily elevate our own personal brand and find a voice […]

Three Ways to Attract Customers

Communicators rely on outbound or ‘push’ marketing strategies to generate sales leads. However, customers are inundated with countless advertising messages […]

Building a Brand Community? Cast a Wide Net.

Every company out there knows they need to build a brand community, says community management expert Sarah Robinson - but not everyone knows how to build a successful one. This piece of advice will help.

3 Corporate Buzzwords You Should Use in 2013 (And Three You Probably Shouldn’t)

This post is by Michael Perulli, account executive at Cision. Each year, industry professionals coin new terms and phrases to […]

Turn Buzz Into Business!

Buzz doesn’t pay the bills. But it can lead to business acquisition. Do you know how to make buzz convert […]

5 Ways to Engage and Reward Loyal Customers

When devising new business growth strategies, consider the “80/20” rule. Often, 80 percent of revenue comes from just 20 percent […]

Do Nice Brands Finish First?

The most effective social media marketing is free. Do small things that delight your customers, and you’ll create an army […]

Free Webinar! Pinterest: Marketing’s New MVP

Did you know that Pinterest delivers more web referrals than Google+, LinkedIn and YouTube combined? Pin down your perfect strategy […]

How many online reviews does your business have?

You probably need more. When choosing a business to buy from, customers search for reviews by other customers. If you […]

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