Marketing
Nov 8, 2013
Three Challenges Facing Marketers
Marketing is changing rapidly – but is your skillset evolving with it? As technology accelerates change, successful marketers need to become […]
Nov 7, 2013
Five Big Data Considerations for Marketers
This is a guest post by Michele Nemschoff, Vice President, Corporate Marketing, MapR Technologies. In an episode of the popular NBC sitcom […]
Nov 7, 2013
Social media strategies for 2014
Well, it is that time of year again. Everyone is making predictions about 2014 – specifically, about the key social […]
Oct 30, 2013
Three Ways to Integrate Into Customers’ Lives
As the volume of marketing content increases, smart brands are creating more natural campaigns that fit seamlessly into people’s experiences. This […]
Oct 29, 2013
10 Essential Tactics to Captivate Your Audience
It's hard to captivate an audience in today's 24/7 news cycle. These ten tactics will ensure success in grabbing their attention and driving them to action.
Oct 24, 2013
Multicultural Marketing: Tips and Best Practices on Connecting with the Hispanic Market
This is a guest post by Amanda Belo, media researcher at Cision. In an article written for the Cision Navigator, […]
Oct 21, 2013
3 Examples of Integrated PR Campaigns
Cross-channel integration is a task we hear about often but many still struggle to put into action. We found three […]
Oct 18, 2013
Scary-Good Marketing for Halloween
Halloween has always been one of my favorite holidays. There’s something about this time of year–with the fall colors, cider […]
Oct 17, 2013
Tapping Into the Digital Hispanic Market
Marketing to the diverse, growing Hispanic audience.
Oct 17, 2013
Partnerships: The Benefits of Working With Promotional Partners
In September 2013, on-demand car request service Uber made a splash in Chicago by giving away free rides from their […]
Oct 8, 2013
Journalism: A Day in the Life of a Journalist
Our Behind the Story series took us to three major cities in the United States – New York; Washington, D.C.; […]
Oct 7, 2013
Our Google Glass Demo Gave Us These Ideas for Marketers
We got to try Google Glass hands-on at the Vocus HQ. Verdict: wow! The experience inspired us with these ideas on how marketers could use the new technology.
Oct 4, 2013
5 Brands That Do Email Marketing Right
The perfect marketing email has a certain je ne sais quoi—practically equal parts art, science, luck and open rates. A […]
Oct 3, 2013
Why Content Marketing Is Evolving PR & How to Evolve with It
The evolution of content is triggering a need for content marketing strategies that will utilize the resources readily available to PR professionals.
Sep 23, 2013
Three Tips for Encouraging Word of Mouth
Word of mouth recommendations give your brand a level of credibility that’s hard to imitate. When it comes down to […]
