Marketing
Feb 3, 2014
PR Tips from Guinness World Records’ Senior PR Manager
From the world’s tallest man to the world’s longest moustache, Guinness World Records’ holds the world’s most fascinating factoids. We sat down […]
Jan 30, 2014
What’s in Store for Organic Reach?
How PR pros and marketers are handling Facebook’s new algorithm
Jan 22, 2014
Drive 2014 Revenue with these Three Content Tips
In 2014, marketing teams will spend $135 billion on digital marketing collateral, producing a combined volume of 73% more content […]
Jan 20, 2014
Integrating Native Advertising Into Your 2014 Marketing Strategy
Whether you aim to drum up brand awareness or increase inbound leads to drive more conversions, native advertising can play […]
Jan 20, 2014
Professional Development: Resources To Step Up Your PR Game
The public relations industry moves quickly. To keep pace and grow, you can count on a number of professional development […]
Jan 17, 2014
3 Marketing Trends to Watch in 2014
Many trends are forecasted for 2014. Some are continuations of existing trends, while others are based on new technology, but […]
Jan 15, 2014
Three Ways to Personalize Marketing Automation
Marketing automation lets you tailor communications with small customer segments to generate more leads and increase conversion rates. Add a […]
Jan 14, 2014
3 B2C Brands That Do Content Marketing Right
Helpful content is a great way to attract, engage and retain customers. Instead of explaining what it looks like, I […]
Jan 9, 2014
Demand Success with a Razor’s Edge
Ready for the latest announcement of a Demand Success keynote? It's Avinash Kaushik. Let's celebrate with 14 of his quotes for how to achieve success through marketing.
Jan 6, 2014
2014: What Will It Bring Your Professional Life?
Whether or not you believe in resolutions, the new year gives us a fresh slate and motivation to review […]
Dec 23, 2013
Email Marketing Trends: 3 Experts on the State of the Business
This is a guest post by Myles Dannhausen, content strategist at Lightspan Digital. You may not think it when your […]
Dec 19, 2013
Gifts for the PR, Marketing & Social Media Obsessed
This post is by social media product specialist Mischaela Elkins. Finding a gift for the savvy communicators in your life […]
Dec 12, 2013
How Transparency Was Key in Turning One Company Around
This past September, I volunteered with my favorite Chicago-based startup Dabble during a refreshingly vulnerable marketing campaign with an unusual goal: […]
Dec 6, 2013
The Social Media Pitch: What Do Journalists Prefer?
In our 2013 Social Journalism Study, we surveyed 3,000 journalists in 11 countries to find out how they view and […]
Nov 25, 2013
Content Amplification: Definition, Tips & Examples
SVP of Digital Content Heidi Sullivan discusses content amplification: from its definition to how it relates to native advertising and […]
