Marketing
Mar 31, 2014
5 Reasons You Should Read Spin Sucks
If you’re in the PR or marketing field, you’ve probably heard of Arment Dietrich CEO Gini Dietrich and the blog […]
Mar 26, 2014
Why Owned Data + Social Intelligence Are Poised To Transform 1:1 Marketing
It’s astounding to see the revolutionary progress of social media as a business practice in the past three years. It […]
Mar 20, 2014
Pinning for PR: How Small Businesses Can Use Pinterest to Grow Their Brands
This is a guest post by Mary Mallard, Social Media & Community Specialist at Grasshopper. She’s grown the company Pinterest presence […]
Mar 19, 2014
Q&A with Onalee Smith, Marketing Assistant for the ‘Divergent’ book series at HarperCollins
If you’re an avid reader, or just someone who’s watched TV in the past few weeks, you’re probably familiar with […]
Mar 18, 2014
Thinking Like a Content & Brand Strategist
This is a guest blog post by Andrea Martone, veteran freelance writer, public relations and special events consultant from New York and […]
Mar 7, 2014
Weathered Statistics
AccuWeather and others boost business through advanced statistical analysis
Mar 5, 2014
Jack Marshall Leaves Digiday for WSJ
Today is mobile reporter Jack Marshall‘s last day at Digiday. He leaves to join The Wall Street Journal as an advertising and marketing reporter. […]
Feb 28, 2014
Marketing adopts the agile social approach
Companies need a strong social media presence to survive and grow — to do so, brands are beginning to capitalize […]
Feb 26, 2014
Startups & Small Biz: 5 PR Tips from an Entrepreneur
As a lover of both the culinary and business worlds, Reggie Milligan started his career as a chef before finding […]
Feb 24, 2014
Social Sochi: Social Media Takes Gold at the Olympics
The thrilling Sochi Games have ended, but this may be remembered as the Social Media Olympics. Athletes, sponsors, the USOC and more joined in the social fun. Demand Success speaker Jeff Bliss breaks down the results.
Feb 17, 2014
CisionScoop | Adweek’s Digital Editor Mike Shields Out
Digital editor Mike Shields has left his position at Adweek. Shields had been with Adweek as the digital editor since January 2012. At […]
Feb 11, 2014
Four Rules for Telling an Effective Video Story
Video content is a crucial part of your brand’s strategy. In addition to the search benefits (YouTube is the world’s […]
Feb 5, 2014
On the Go: Sprint to Mobile Marketing Success
Today’s fast-paced world is fueled by mobile device access. Your customers (and you!) are always connected and perpetually on the […]
Feb 3, 2014
Which Brands Will Medal at Sochi?
The Sochi Winter Olympics are right around the corner. Expect to see some of the best PR and marketing practitioners […]
