Marketing
Oct 27, 2010
Kye Strance on Integrated Communications
Social media has fundamentally changed the way we communicate—and integrating marketing with communications (and the rise of social media) makes […]
Sep 10, 2010
Small Business Online Marketing Tips for Fall 2010
Marketing for small businesses isn’t easy—it requires time commitment, attention to detail, and the ability to stay ahead of trends. […]
Jul 21, 2010
Powerful Endorsements: Celebrity v Social Media
Celebrity endorsements attract a lot of attention. How much attention, you ask? A women’s razor commercial posted on YouTube garnered […]
Feb 8, 2010
5 SEO tips for PR professionals and marketers
Inbound links are basically votes that are cast for your website. Each inbound link is a vote for you and your content, and in this democratized world of SEO the more quality votes you have, the more likely your site will turn up in search results. Here are 5 tips to help you get more quality inbound links to your site.
Jan 27, 2010
Would you buy a blender from Conde Nast?
Mediaweek recently reported that Conde Nast is scrambling to keep pace with initiatives from other publishing companies such as Hearst, […]
Jan 14, 2010
What’s Your Story? How answering this question results in stronger messaging
Over the holidays, you probably attended a few get-togethers. In the midst of small talk, someone probably asked you about […]
Sep 28, 2009
Google Sidewiki – Decentralizing web authority
What happens when you let everyone have a voice on every page of the web? Google Sidewiki may be one […]
Sep 21, 2009
Integrated communications: Are YOU a communicator?
If you work in PR, you are probably finding yourself involved in tasks that involve a lot more than traditional media […]
Aug 27, 2009
Brand Selling: How to Get your Employees on Board with your Brand
Peter Baron talks branding and marketing.
Aug 13, 2009
Building a Sustainable Community Relations Program
Brooks Robinson, CMO of Cbeyond, discusses the importance of community relations.
Apr 17, 2009
Ready to move on video content sharing?
How a 25-year-old publishing company uses social media and video to interact with consumers and advertisers alike I get the same […]
Jan 22, 2009
Top 100 Social Media & Internet Marketing Blogs
By Jay Krall Hardly a week goes by that I don’t discover an insightful blog post about social media or Internet […]
Dec 9, 2008
Great customer service starts with empathy
Nobody’s perfect, but “I’m sorry” goes a long way Last Friday night, my boyfriend was at the bank and, while […]
Apr 17, 2008
Response Promotion Marketing: Evaluate Your Options
The best promotions target a consumer need beyond the product or sale itself, but how do you decide which ones to use?
