Marketing
Jul 22, 2011
Links we Love: July 18-22, 2011
Busy this week? Don’t worry, we’ve got the top 5 reads of the week in PR, marketing and social media: […]
Jul 18, 2011
PR News Roundup 7/18/11: 5 PR Blog Posts You May Have Missed
It’s time for my weekly round-up of the best blog posts I have seen around the web last week! Here’s […]
Jul 15, 2011
Links we Love: July 11-15, 2011
Here are our top 5 reads of the week in PR, marketing and social media: 5) The next five social […]
Jul 15, 2011
A Stop/Start/Continue Plan for Content, Search & Social Media
Whenever I am making major changes in my life or work, I always look at things in terms of a […]
Jul 14, 2011
Twitter #Fails: Lessons in PR from Social Media Disasters
Twitter is a powerful tool for brands and individuals with a message and a means to get it to their […]
Jul 13, 2011
Bill Wagner: Peter Shankman Stole My Car
OK, Peter Shankman didn’t actually steal my car—but he did take the keys. I wasn’t overly concerned. After all, what does a city boy like Peter know about driving? I figured he’d stall the car a few times and he’d hand me back the keys. Instead, Peter put the top down, accelerated to 80mph on the Beltway and began weaving in and out of traffic as I held on. Crikey!
Anyone who knows Peter knows that you can never be sure what to expect when he’s around. I always learn something when I spend time with him and today was no exception...
Jul 12, 2011
The Future of PR and Marketing: Part Three
The Internet is changing people’s buying patterns and it’s changing the role of PR and marketing, says Rick Rudman. Meanwhile, Vocus is working on what we can do to help. For us this means – listening to our customers, watching industry trends and developing software that will help our customers succeed. Read the final post of Rick’s three-part series on the future of PR and marketing here.
Jul 11, 2011
PR News Roundup 7/11/11: 5 PR Blog Posts You May Have Missed
It’s time for my weekly round-up of the best blog posts I have seen around the web last week! Here’s […]
Jul 8, 2011
Five Ways to Use Article Reprints in your Marketing and Sales
So your pitching efforts finally paid off and a respected media outlet has published a nice feature article on your product or business!
Don’t stop there. Getting your business featured in an article can be very effective in gaining leads and driving sales. By reprinting that article, you can really maximize your exposure and strengthen your marketing and sales efforts.
Jul 7, 2011
The Future of PR and Marketing: Part Two
Some people have proclaimed that PR is becoming a lot more like marketing. Actually, says Rick Rudman, it seems that marketing is becoming a lot more like PR. In fact, the marketing mix is already changing with more pull techniques - like content marketing - and organizations are shifting resources to help with this new marketing model. Read the second post of Rick’s three-part series on the future of PR and marketing here.
Jul 7, 2011
Blending paid, owned and earned media in today’s landscape
This post was written by Valerie Lopez, Director of Media Research for Cision US. Paid, owned, earned media isn’t a new […]
Jul 5, 2011
7 roles social media plays in marketing
Do you integrate social media with your marketing efforts? If not, here are seven tips on doing so via a […]
Jul 5, 2011
The Future of PR and Marketing: Part One
The Internet has had an impact on almost every aspect of business, says Rick Rudman, but perhaps nowhere is it more profound to our industry than in the area of prospect buying patterns. The buying process now takes place online, centered on research, references and trusted sources – which, for PR and marketing pros, is a huge opportunity. Read the first post of a three-part series by Rick on the future of PR and marketing taken from his speech at the 2011 Vocus Users Conference.
Jul 5, 2011
PR News Roundup 7/4/11: 5 PR Blog Posts You May Have Missed
It’s time for my weekly round-up of the best blog posts I have seen around the web last week! I […]
Jun 30, 2011
5 Twitter Mistakes to Avoid
As more people are discovering the power of social networking and jumping on the Twitter bandwagon, the social media landscape […]
