Marketing
Aug 4, 2014
Social media as a testing mechanism
I read a really interesting article from The New York Times over the weekend that I think proves social will […]
Jul 28, 2014
The Buzzfeed impact: How social is redefining online advertising strategy
I’ll admit to trying my share of Buzzfeed quizzes. I don’t want to take them, but then suddenly, I find […]
Jul 25, 2014
Global brand impact of the Tour de France: Is it worth the investment?
Last year was a rough for the Tour de France in terms of sponsorship. In the wake of the doping […]
Jul 1, 2014
CisionScoop | Allison Schiff Moves to AdExchanger.com
Senior digital strategist Allison Schiff has exited Direct Marketing News. She is now associate editor at AdExchanger.com. Schiff had served as […]
Jun 4, 2014
The Art and ROI of Listening
Yesterday, Visible sponsored a webinar alongside Social Media Today, “The Art and ROI of Listening: Turning Your Platform into a […]
May 21, 2014
Tourism Marketing in 2014: Creating Moments and Memories
Discussion on tourism marketing trends, best practices and predictions for the future.
May 21, 2014
Scott Monty Exits Ford Motor Co.
Scott Monty has announced via his website that he is leaving Ford Motor Co. He most recently served as the automaker’s global […]
May 21, 2014
Data Mining & Engineering, Part 1
Recently, I was invited by Wendy Parker and Tia Lerud to do a presentation for their Data Mining class, part of a […]
May 16, 2014
Buzz Media Solutions Adds Talent
Buzz Media Solutions welcomes new hires, Marguerite Pearson and Cat Calsolaro. Pearson has been named client relations director. She was previously spent […]
May 12, 2014
Home in on What Makes Your Customers Tick & Talk
Engaging your target customer in a world cluttered with marketing messages is no simple feat, but it can be done! […]
May 5, 2014
How to STAND OUT in the Marketplace
We spent most of our childhood trying to fit in, but as marketers, you have to stand out to win. […]
Apr 28, 2014
Content Marketing – Keep ‘Em Coming Back for More
Can you remember the last time a company grabbed your attention with a catchy product jingle or an ad with […]
Apr 15, 2014
Introducing…The New Cision.com!
On Friday we announced Cision Blog was getting a makeover. Today we’re proud to share that not only is the new […]
Apr 7, 2014
Attract New Customers With Stand Out Social Media
It’s no secret that social media is the perfect tool to connect, communicate and engage with customers. The real challenge […]
Apr 7, 2014
Marketing Leaders to Add Customer Service to Their Resumes in 2014
Marketing has been making a quiet evolution over the past few years. Not long ago, CMOs and marketers focused on […]
