marketing strategy
Jan 23, 2018
#CisionChat: What Marketing Tactics Should We Leave in 2017?
What marketing tactics should we leave in 2017? See how people weighed in by reading this #CisionChat recap.
Nov 1, 2016
4 Common Roadblocks to PESO Model Implementation…and How to Overcome Them
Working on your paid, earned, social and owned media strategy but running into roadblocks? PESO expert Gini Dietrich explains how to overcome your obstacles.
Oct 28, 2016
4 Frightening Fears You Should Have as a Business Owner (and How to Harness Them)
From the time we’re children, we are taught that fears are bad. But in business, some fears are actually healthy for you...if you know how to harness them.
Oct 14, 2016
Are Your Marketing Campaigns the Walking Dead? How To Inject Life Back Into Them
If it feels like your marketing campaigns are zombies and your audience is a ghost town, here are tips that will bring your communications back from the dead.
Sep 22, 2016
4 Ways to Win Over Skeptical Consumers
Today's consumers are empowered and keeping companies honest. If you want to win over skeptics before they turn into cynics, here’s what you need to do.
Sep 21, 2016
Where to Focus Your Marketing Efforts If You Only Have 5 Hours a Week
Marketing a business doesn't have to be time-consuming. If you know where to focus your energy, you can handle essential marketing tactics in five hours a week.
Aug 15, 2016
Your Marketing Is Only As Strong As Its Weakest Link
While it's tempting to spend your marketing budget on your most successful tactic, today’s buyers exhibit a high degree of cross-channel behavior.
Nov 12, 2015
5 Things to Consider When Planning Your Video Marketing Strategy
Marketers are starting to realize the power of video in today’s noisy landscape and are incorporating video into their content […]
Oct 26, 2015
3 Valuable Lessons From the B2B Marketing Forum
For B2B marketers, the struggle is real. Presenting our products in a fun and sexy way sometimes doesn’t come as easily […]
Sep 18, 2013
Marketer Insight: MapR CMO talks Successes, Strategy
After inviting MapR Technologies to tell our audience about How Big Data is Changing PR, we knew they were the […]
Jan 18, 2013
The HARO Limelight Series (HLS)- Jennifer Berson, Source
Welcome to the HARO Limelight Series (HLS), where we will highlight either a reporter or source who had had success(es) […]
Nov 23, 2012
The HARO Limelight Series (HLS)- Tom Guenette (FreeCause), Source
Welcome to the HARO Limelight Series (HLS), where we will highlight either a reporter or source who has had success(es) […]
Nov 16, 2012
The HARO Limelight Series (HLS)- Kara Williams, Reporter
Welcome to the HARO Limelight Series (HLS), where we will highlight either a reporter or source who has had success(es) […]
Nov 9, 2012
The HARO Limelight Series (HLS)- Lavie Margolin, Source
Welcome to the HARO Limelight Series (HLS), where we will highlight either a reporter or source who has had success(es) […]
Jan 26, 2012
10 Gold Mine B2B Press Release Ideas For 2012
Welcome to 2012 where the cultural trends will revolve around smartphones, minimalism through technology, a greener planet and a need […]
