Jan 27, 2017
What You Need to Know About LinkedIn’s New Changes
LinkedIn recently announced significant changes to its desktop and its search functions. Here are five of the most significant changes and how to leverage the platform more effectively.
Jan 3, 2017
How to Use Social Search Better in 2017
Social search presents a unique challenge for communications and marketing professionals: chasing a moving target. In this post, we explore how Facebook, Twitter, Pinterest, Instagram and LinkedIn approach search.
Oct 31, 2016
How To Be a LinkedIn Superuser (In a Few Easy Steps)
LinkedIn sometimes feels like the forgotten social network. However, it isn't just for job seekers. Here are 7 ways LinkedIn can help you in your everyday life.
Feb 8, 2016
10 Tips to Optimize Your LinkedIn Profile
LinkedIn is a very straightforward social utility. But are you doing all you can to optimize your profile? Follow these 10 tips to get more out of your account!
Jan 18, 2016
5 Best Practices for Publishing Content to LinkedIn
Looking to establish your thought leadership? Take advantage of LinkedIn's user demographics and distribute your long form content to a targeted audience.
Dec 7, 2015
Katrina Brooker Takes Role at LinkedIn
Katrina Brooker has joined LinkedIn as senior editor covering careers, specializing in in-depth features and profiles related to professionals and […]
Jun 30, 2015
5 Social Media Hacks You Need to Know
As the hottest social media network du jour changes, so do the tips and tricks we use to master this […]
Jun 19, 2015
Cheat Sheet: How to Use LinkedIn for Marketing and PR
LinkedIn is where professionals connect with other professionals, join industry-specific groups and search for industry-specific news. The People LinkedIn boasts […]
Mar 29, 2015
5 Ways to Use Social Media to Reach a Local Audience
It’s easier than ever for brands to grow a presence on a worldwide scale. But bigger doesn’t always mean better. […]
Mar 4, 2015
Caroline Fairchild Joins LinkedIn as New Economy Editor
Caroline Fairchild recently joined LinkedIn as the new economy editor. She was previously with Fortune as a general assignment reporter starting […]
Feb 20, 2015
LinkedIn Hires Maya Pope-Chappell
Maya Pope-Chappell has joined LinkedIn as a news editor overseeing education and millennial content. She was most recently the founding […]
Jul 25, 2014
Social Media Updates: Mobile Facebook, #AskHillary and Geofilters
Has Facebook solved its mobile woes? How much influence does a tweet have? How has Pinterest changed content discovery? Get those answers and more with this week's roundup of the top social media news.
Jul 18, 2014
Social Media Updates: World Cup Records, New Twitter Analytics and Instagram’s B’day
Because the updates roll out so quickly (and sometimes without much fanfare), it’s easy to miss the latest changes. The World Cup helps Facebook users break a record, Twitter rolls out a new analytics dashboard and Instagram turns four!
Jul 11, 2014
Social Media Updates: JOMO, Mobile Pinning and Instagram Ads
Is Facebook abstinence catching on? Which networks top mobile sharing? What industry has invaded Instagram with ads? Get those answers and more with this week's roundup of social media news for marketers and PRs.
Jul 4, 2014
Social Media Updates: Video Ads, Buy Now and LinkedIn Barbie
What's the latest on Facebook video ads? Does Google+ really have a foot in the grave? What does Barbie have to do with LinkedIn? Get the answers to those questions and more in this roundup of social media updates.