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May 27, 2014
PR: Your Secret Weapon to Increasing Sales Leads
PR is valuable for generating awareness, but it can fulfill other roles. PR is key to influencing audience behaviors, making […]
Jan 20, 2014
Integrating Native Advertising Into Your 2014 Marketing Strategy
Whether you aim to drum up brand awareness or increase inbound leads to drive more conversions, native advertising can play […]
Jul 19, 2013
Four Social Media Metrics Worth Measuring
Whatever the goal of your social media marketing—awareness, engagement, web traffic, influence or share of voice—you need insightful metrics to […]
Aug 15, 2011
Yes, You Should Care About Leads: An Intro to Sales and the Buying Process for Small Biz
Whether you are a PR pro or small biz owner, understanding who your buyers are is important so you can […]
