laura ries

An Immutable Law of Branding: Focus

There’s too much media. Too much noise. How do we cut through the clutter and garner the attention and sales we desire? Laura Ries says stop trying to be everything to everyone and focus.

Demand Success in a Post: Highlights from Day 1 of #Demand14

Want to revisit your favorite Demand Success moments? Catch the highlights from day one of #Demand14, including presentations by Randi Zuckerberg, Laura Ries and Adrian Grenier.

Creating a Winning Brand: A Q&A With Laura Ries

How have Coca-Cola and Chobani become the dominant brands in their market? Find out the keys to their branding success with a Q&A with branding expert and Demand Success speaker Laura Ries.

14 Reasons Why You Can’t Miss Demand Success 2014

Debating whether to attend or want a sneak peek at Demand Success 2014? Here are 14 reasons why Demand Success is the can't miss PR and marketing event of the summer.

Branding Rule: Narrow Your Focus

The biggest problem facing businesses? Lacking a narrow focus. When a brand disseminates too many messages, it dilutes the brand and confuses their audience, says Laura Ries.