journalist

Infographic: How to Target and Engage Journalists

Brand leaders must refine their focus and better target their outreach to influencers if they expect better results with their earned media campaigns.

Infographic: Key 2016 Events That Shaped the Media Industry

The Cision 2017 State of the Media timeline infographic includes some of the major events and announcements that shaped the current state of the media.

Four Ways to Ditch the Traditional PR Pitch

Journalists are bombarded with pitch emails every day. To earn coverage across important industry publications, you need creative ways to […]

Six Ways to Strengthen Your Story Pitch

Reporters and bloggers are inundated with news tips and story ideas every day. How can you make your news stand […]

PR News Roundup 5/18/12: 5 PR Blog posts You May Have Missed

It’s time for my weekly round-up of the best blog posts I have seen around the web this past week. […]

The Journey of an Online Press Release

Online press releases have marathon-ready legs when it comes to reaching the far corners of the internet. Incorporating the right […]

Functionality vs. Creativity in Press Releases: Which Do You Choose?

There’s a new battle raging in the world of online news releases: the battle between a release that is traditionally […]

Tips for TV Media Coverage: Pitching 101 on #PRWebChat this Afternoon

Take it from a former TV news producer herself: it isn’t easy pitching TV media. But Julie Holley, now managing […]

Cheat Sheet: How to Pitch a National Journalist Part 2 – TV Edition

Just one mention on a nationally syndicated television show can blow your company into the stratosphere – it can increase […]

Are journalists and influencers two separate groups?

Jon Stewart, who regularly spoofs real news programs on the Daily Show, was recently named by AskMen.com as the most influential […]