integration

Three Ways to Integrate Into Customers’ Lives

As the volume of marketing content increases, smart brands are creating more natural campaigns that fit seamlessly into people’s experiences. This […]

Top 5 Challenges of Social Data Integration, Part 4

The benefits of integrating social data into your existing business CRM data are tangible and plentiful.  Social media is powerful, […]

Top 5 Challenges of Social Data Integration, Part 3

Today’s companies understand the importance of listening to their customers and value social media’s role in the listening process.  But […]

Top 5 Challenges of Social Data Integration, Part 2

Transforming your company into a Social Enterprise to be as social as your customers are can reap huge rewards. But […]

Top 5 Challenges of Social Data Integration, Part 1

We’ve talked previously about the benefits of integrating social data with your systems of record to connect social data to […]

Greatest Social Media Pitfall

Social media data is a valuable source of enterprise-wide feedback for businesses that are savvy enough to leverage it. Social […]

Social CRM – It’s Not Just Hype

What is Social CRM and all the hype around it? According to Wikipedia there are many varying definitions of the […]

Why Social Media Success Will Not Be in a Silo

When American humorist Arnold Glasow said, “Only a strong tree can stand alone,” it was in a world where social […]

St. Thomas Goes Social

            This post was written by Kevin McFall, Vice President of Global Business Development for […]

Social-Traditional Combo:Tips to Maximize Lead Gen Efforts

Today’s post in our Social Resolutions for 2011 series is about integrating social media with traditional marketing for lead generation. […]