integrated PR

Oct 23, 2012

More Real-Time Signs That PR and Marketing Are Merging

A few weeks ago Access Intelligence announced its acquisition of four publications - including Chief Marketer - from Penton Media. This news, which went largely unnoticed, is yet more evidence of a larger and unstoppable trend. PR is becoming central to marketing, while marketing is looking increasingly more like PR.
Sep 26, 2012

How to extend the shelf-life of your press release

You’ve published a press release over PRWeb and saw great results:  you’ve seen page views, interactions, better search results, leads, […]

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