integrated marketing
Oct 23, 2012
More Real-Time Signs That PR and Marketing Are Merging
A few weeks ago Access Intelligence announced its acquisition of four publications - including Chief Marketer - from Penton Media. This news, which went largely unnoticed, is yet more evidence of a larger and unstoppable trend. PR is becoming central to marketing, while marketing is looking increasingly more like PR.
Sep 26, 2012
How to extend the shelf-life of your press release
You’ve published a press release over PRWeb and saw great results: you’ve seen page views, interactions, better search results, leads, […]
Aug 9, 2012
Vocus Questions: Gini Dietrich on Integrating Your Communications Team
As a PR pro, you expect some obstructions. Tricky journalists and social media mobs are part of the job. Obstruction from your own colleagues shouldn’t be, but it happens. It’s often due to the problem of silos – departmental divisions that obstruct and damage your campaigns. As co-author of Marketing in the Round, Gini Dietrich has spent years investigating silos and what we can do about them. We caught up with her and asked her to share.
Jun 20, 2012
The Cannes Lion Roars of Integrated Marketing
Advertising agencies swept the Cannes Awards this week. AdAge, a staple publication for advertisers, pointed out that of the 20 Gold Lion awards given out, only one went to a PR firm. Ad agencies like Leo Burnett and McCann Erickson won big, while JWT, a legend in the ad space, snatched the Grand Prix.
Is this bad news for PR? After all, just three years ago, the buzz was about how PR pros stunned the advertising industry with the “Best Job in the World” campaign.
May 15, 2012
Integrated Marketing: Maybe It’s Not Called PR Anymore
A little more than a year ago, our CEO remarked to the effect that marketing looks a lot more like PR. His comment is reminiscent of the Cluetrain Manifesto, which was published more than a decade ago, and declared that markets are conversations. That's a concept that effective PR people, especially media relations pros, have always understood.
