insights
Oct 16, 2017
Earned Media Rising Podcast With Cision CMO, Chris Lynch
Cision® CMO, Chris Lynch, sat down with Steve Barrett, editorial director of PRWeek for the inaugural podcast of Earned Media Rising.
Jun 6, 2017
Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers
This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can't Afford to Ignore.
Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. Your content has no value unless it “moves,” unless people see it, engage with it, and actively share it.
Jun 2, 2017
How to Spy on Your Competition & Steal Their Secrets
This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. Competition for attention and […]
May 30, 2017
Listen to Your Customers: Why You Need to Embrace Customer Complaints
Jay Baer explains how to listen to customers and embrace complaints.
May 12, 2017
Marketing Measurement: Collect Data First, Ask Questions Later
Total marketing measurement is the key to optimizing performance, but brands can’t do it without data. Learn how to collect now so you can improve later.
May 3, 2017
How to Stop a Nightmare: Listen to Your Customers
Airline brand executives are moving toward a better customer experience. Here's how you can do the same.
Apr 28, 2017
LiveRamp and Cision Combine Forces to Better Measure Earned Media Impact
Video: Cision's CEO Kevin Akeroyd discusses the organization’s new partnership with LiveRamp.
Apr 27, 2017
Art and Science: The Three Pillars of Storytelling Mapped to Data
The science of data and the art of storytelling shouldn’t be mutually exclusive. In fact, they coexist nicely. Here's how to use both together to improve your storytelling.
Apr 10, 2017
Why Brands Must Personalize the PR Experience
What if by personalizing the experience for a specific writer you could increase the conversion rate of your communications efforts?
Apr 6, 2017
3 Listening Lessons for Marketers
Insights from today's Forrester Consumer Marketing Conference include three listening lessons from leaders at Adobe, Forrester and Cision.
Apr 5, 2017
Why Brands Need to Get Emotional
Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. How are you using sentiment to guide strategy?
Mar 28, 2017
Leveraging Tech to Deliver Actionable Intelligence to Executives
We weren't kidding when we said we wanted to move fast! Today, we’ve announced the acquisition of Bulletin Intelligence, a company that distills tens of thousands of sources into a daily, customized, intelligence briefing to inform powerful executives, from multinational corporations to The White House and most major federal agencies and departments.
Sep 22, 2014
Facebook Page Insights: 8 Dos and Don’ts for Measuring Your Facebook Presence
Ah, Facebook! If you had some expertise using Facebook last week, odds are you are an amateur this week. With all the constant changes, how can you know if you're doing a good job. The key to solving the puzzle is Facebook Insights.
Nov 22, 2013
Finding the Holy Grail: Insights from social media analytics
Insight: noun ˈin-ˌsīt The power or act of seeing into a situation. The act or result of apprehending the inner nature […]
Nov 13, 2013
Turbo charge your approach to social media analysis
What are real insights? Let’s answer that question by answering what they aren’t. Real insights aren’t brand-level trendlines, or general […]
