innovation

GlaxoSmithKline wins for innovation with VI

Last week I was honored to award Kerri Cunningham-Tedgi, Frannie DeFranco and Jeremy Pincus at GlaxoSmithKline with the Customer Innovation […]

Social signals help marketers unlock value of big (and small) data

The idea of big data is appealing – want to uncover hidden patterns about customer behavior, predict the next fashion […]

Ignite Your Office with Creative Challenges

This week was the third annual Code Jam at Cision, which is an event that brings together our software engineering […]

Vocus Book Club: Think Like Zuck

“Think Like Zuck” is a new read by author Ekaterina Walter that shares the business secrets of Facebook’s founder, Mark Zuckerberg. After devouring it, I felt truly inspired to infuse meaning into my marketing strategies as a community manager and inspire change. Here's an excerpt that I found especially compelling and that I hope you will appreciate.

Social Media for Pharma

I’ve spent the last two days hearing and speaking to experts at the Social Media for Pharma conference and wanted to share […]

Forcing Innovation

A couple of weeks ago we featured a video from the Forrester Marketing Forum that asked the question “Is data […]