influencers

Listen, Then Speak: 10 Quotes on Social Media Listening

In today's world, social media listening is a must-have marketing strategy. Get a glimpse at the five audiences you should be listening to with this post!

5 Audiences You Need to Listen to on Social Media

Social media listening can drive success for your brand. Find out how to listen to customers, competitors, influencers and more in Cision's new Listen e-book!

Media & Influencer Lists, Saved by the Bell Style

I only have vague memories of “Saved by the Bell,” but I remember the stereotypes: the rebel, the cheerleader, the […]

5 Perspectives About the Benefits of Influencer Marketing

In a recent AdAge profile, Laundry Service CEO Jason Stein describes the huge opportunity that influencers offer to marketers, communications […]

How the FTC’s New Social Media Guidelines Affect Your Brand

Are you on alert? For the first time in five years, the Federal Trade Commission (FTC) has updated the FAQ […]

6 Ways to Build Long-Term Influencer Relationships

It’s getting harder and harder to get attention these days. We’re all inundated by marketing messages, social updates, email and […]

Is Influencer Outreach Overrated? Chrysler Doesn’t Think So!

Is influencer outreach important for your brand or completely overrated? Chrysler has stepped up its influencer outreach efforts over the past couple of years, and its experience can help you create a similar campaign.

Know Your Tribe, Find Your Influencers: Cision’s Heidi Sullivan & Forensic Social Media

As the future of the news media continues to seriously fall into question, the task before PR professionals and marketers continues to demand unique strategies for reaching audiences and disseminate messages.

6 Ways to Strengthen Influencer Relationships

PR pros have many approaches to influencer relations. Some cultivate relationships for months online, and others pitch out of the blue. Use these six tried and true methods for strengthening influencer relationships.

The World’s Top 50 Email Marketing Influencers

Email marketing has the highest ROI of any marketing strategy. Do you dedicate enough time and resources to it? Here's a list of the top 50 email marketing influencers on social media so you can get the latest news, tips and tactics.

Next Generation PR: Driving Innovation in a Social World

Register today for more public relations insight from Shonali Burke in our complimentary webinar How to Build an Integrated Communications Strategy […]

The Social Media Pitch: What Do Journalists Prefer?

In our 2013 Social Journalism Study, we surveyed 3,000 journalists in 11 countries to find out how they view and […]

Public Relations Industry: Tools for Maximizing your Impact

The scope of a public relations department is vast – relationship building, media placement, social media, events, content marketing – […]

Mack Collier talks Motivating Fans, Influencers

Social media trainer, consultant and author of Think Like a Rock Star, Mack Collier shares his advice on finding the […]

Content Marketing and the evolution of the press release

I’ve been in the press release industry for over a decade. Yet surprisingly, I’ll be the first to admit that […]

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