influencers
Oct 12, 2017
Behind the Headlines with Alex Munson
As more consumers choose to cut the cord and box office revenues plateau, the video game industry claims a growing share of the overall entertainment sector. Alex Munson, the newly appointed PR and Events Manager at 505 Games, joins us to discuss video game PR, the burgeoning eSports economy and his upcoming challenges.
May 26, 2017
Behind the Headlines with Meredith Lejeune
Meredith Lejeune and I discuss the importance of diversity in the workplace, and the value of both investing in and building relationships.
Apr 14, 2017
4 Ways PR Pros Can Better Target Media and Influencers
The best way to get your story the coverage it deserves is by targeting the right influencers. Here's how PR pros can pinpoint the right contacts.
Jul 25, 2016
5 Dimensions of a Social Superuser
Every quarter, there's a lot of talk about user growth and profitability. But who are the people driving key actions? Learn all about these social superusers!
Dec 22, 2015
5 Steps Towards Influencer Marketing
Ninety-two percent of consumers trust recommendations from other people, but only 35 percent of brands have a mature influencer program […]
Dec 21, 2015
3 Influencer Marketing Documents to Keep Updated
Can you prove influencer marketing success to executives? Stay organized by documenting outreach efforts. Learn what to keep track of in this post.
Nov 30, 2015
Business vs. Pleasure: Should Brands Befriend Influencers?
Influencer relationships, like friendships, should benefit both parties. Ask yourself these three questions before reaching your hand out to an influencer.
Nov 21, 2015
4 Steps to Forging a Long-Lasting Influencer Relationship
Your brand can easily lose its influencer if you don't maintain communication after the initial ask. Follow these 4 steps to ensure a long-lasting relationship.
Nov 19, 2015
3 Steps to Involve Influencers in Your Crisis Plan
Crises hit brands every day, but only 40 percent are prepared. Learn why and how your brand should include influencers in your crisis communication plan.
Nov 16, 2015
5 Tips for Vetting Influencers: Survivor Style
Before you reach out to an influencer, make sure they're right for your brand. Follow these tips to better analyze the data you gather on their reach and impact.
Nov 14, 2015
Follow These Steps to Tackle Influencer Outreach
Did you know influencer marketing has an ROI of $6.50 for each dollar spent? Don't miss out on including this effective tactic in your marketing strategy!
Nov 7, 2015
Take These 4 Steps to Power Your Brand with Bloggers
If 81% of the digital population trusts bloggers, why isn't your brand building relationships with these key influencers? Follow these 4 steps to get started.
Oct 28, 2015
Free Tip Sheet! How to Grow Your Brand With Social Listening
The key to success no longer has to do with who you know – now, it’s all about who you […]
Oct 26, 2015
Kickstart Social Listening With Answers to 4 Key Questions
With the potential to generate leads, convert critics to customers and spark innovation, social listening is a powerful tool for […]
Oct 23, 2015
Seeking an Influencer? Consider These 3 Factors.
Influencers play a key role in marketing your content to the masses. Learn which three factors you should keep in mind when choosing who to work with.
