influencer relations
Feb 2, 2017
4 Ways to Identify the Right Influencers
How can you ramp up your reputation and gain the same credibility as the influencers your audience trusts? It all starts with choosing the right influencers to partner with. Here are four factors to look at to decide which influencers are right for your brand.
Jan 25, 2017
5 Ways Influencer Targeting Can Generate Earned Media Lift
Cision Director, Communications Stacey Miller shares how effective influencer marketing can garner earned media lift, social media lift, client retention, crisis mitigation and more as a preview to her Cision Webinar.
Jul 8, 2016
How to Spark Interest and Earn Media from Influencers
The average person spends 4 hours browsing the web each day. But does your brand stand out from the crowd? Learn to better engage audiences in this post.
Jun 28, 2016
The Evolution of Multimedia Across Social Media
For the second half of 2016, I’m interviewing the world’s best content creators, futurists and change agents to see how […]
Jun 27, 2016
Boosting Reach With the Paid Media 1-2 Punch
In such a crowded landscape, how will you get your content to stand out? Learn how to use social ads and sponsored posts to better reach your audience.
Jun 14, 2016
Defining Influencer Marketing with Heidi Sullivan
There are so many different types of influencers engaging online and in real life but Heidi Sullivan, senior vice president, […]
May 26, 2016
3 Tips for Getting Influencers Involved in Shared Media
Your audience's social news feeds are a cluttered mess. So how can you make your content stand out? Learn why you should team up with influencers and how to do it.
May 19, 2016
4 Steps to Connecting With Influencers Through Owned Media
You spend a lot of time creating content, but is your audience paying attention to any of it? Ninety-two percent […]
May 10, 2016
Free Tip Sheet! Combine Influencer Marketing With PESO
Your audience ignores 350 ads daily. Your content is likely drowned out too. How can you change that? Integrate the PESO model to team up with influencers!
Apr 25, 2016
Social Media Influencers: The Ultimate Partners for Your Brand
Ninety-two percent of consumers trust recommendations from individuals over brands and 65 percent read more than four reviews before they put […]
Apr 14, 2016
How To Connect With Influencers: Q&A With Stacey Miller and Natalia Dykyj
Digital stars are now even more popular than mainstream celebrities – even Taylor Swift and Bruno Mars, according to a […]
Apr 4, 2016
Is Your Influencer Relations Program Failing?
With audiences having so many options for content these days, brands struggle to stand out. Sound familiar to your day-to-day […]
Mar 24, 2016
4 Ways Influencers Support Brands in Real Time
When events occur or trending topics arise, your brand needs to act quickly. But in real time, there are so […]
Mar 16, 2016
How to Engage Influencers (& Get Them To Care About You)
Public relations is a tough job. You have to fight to get journalists and influencers to care about your story, […]
Mar 10, 2016
How the World of Influencers Has Shifted
In the last year, PR has become much smarter in how it curates relationships with influencers. I should know, I’m […]
