ike pigott

How To Create a Three-Step PR Crisis Plan

Are you prepared for a PR crisis? Comms expert Ike Piggott explains how to build a threat matrix, assign roles, and use active listening to anticipate and defuse threats in real-time.

Eight Killer Slide Decks from Demand Success!

Hip to the latest marketing trends? From email marketing to brand journalism, eight Demand Success speakers share their presentations that deliver the strategies you need to become a marketing success.

Ike Pigott: How to Do Brand Journalism

Faced with declining media coverage after several local newspapers reduced their publication frequency , Alabama Power became its own media outlet. Here's what Ike Pigott learned along the way.