Holidays
Jan 21, 2014
Upcoming webinar: Key insights from the 2013 holiday shopping season
This past holiday shopping season, Amazon dominated sales and social media conversation as some brick-and-mortar retailers, such as Best Buy, […]
Dec 2, 2013
Celebrities dine and tweet over Thanksgiving
As we were all feasting on turkey, stuffing, sweet potatoes, pecan pie and many other goodies with friends and family, […]
Nov 25, 2013
Worst airports for Thanksgiving travel: Surviving turkey day trips
Well, it is that time of year again, when families look forward to getting together with extended family members, catching […]
May 13, 2013
Plan Ahead for Summer Marketing
Memorial Day is two weeks away. As the weather changes, your marketing should be changing, too. Here are three ways to […]
Jan 9, 2013
2013 Marketing Calendar: The Top 20 Holidays to Plan Ahead For
When planning your marketing, knowing what lies ahead is half the battle. To help your publicity and social media schedule really shine in 2013, here’s our list of the top 20 U.S. holidays to plan ahead for this year.
Dec 4, 2012
Three Easy Ways to Pitch for Holiday Media Publicity
At the end of the year, everyone has the holidays on their mind - and that includes journalists and bloggers looking to satisfy their readers’ craving for holiday content.
By making your business available and and providing strategic pitches to the media, you can enjoy a marketing gift that keeps giving: media publicity.
Here are three easy but effective approaches.
Nov 27, 2012
Vocus Questions: Ann Handley on Holiday Content Marketing
Every smart marketer knows that creating compelling search and social media content is the key to attracting, engaging, and retaining customers. Now, with the holidays now in full swing, we have a unique opportunity to connect with audiences on a more personal and lighthearted level. Ann Handley, Chief Content Officer of MarketingProfs and co-author of Content Rules, took a moment to share her tips on creating holiday content that sticks.
Nov 21, 2012
Help a Reporter! Peter Shankman’s Holiday Publicity Tips
HARO publicity alerts founder and Vocus small business expert Peter Shankman is an invaluable resource on marketing and publicity for businesses of all sizes. We caught up with him to ask for some tips on pitching reporters during the holidays.
Nov 20, 2012
Five Ways Little Guys Can Level the Field on Cyber Monday
The big brands are out in full force for the holidays. Target, for instance, started running holiday ads six weeks before Thanksgiving – and more brands have since followed suit. Don’t be intimidated, though: there are plenty of tricks for competing with the big brands on Cyber Monday. Here are five.
Dec 9, 2011
Links We Love: Weekend Reads!
It happens to us every week…a ton of great reads are published to the web, we bookmark them in hopes […]
