HARO
Feb 22, 2013
The HARO Limelight Series (HLS)-Colleen Sheehy Orme, Reporter
Welcome to the HARO Limelight Series (HLS), where we will highlight either a reporter or source who has had success(es) […]
Feb 15, 2013
The HARO Limelight Series (HLS)- Kiana Shaw, Source
Welcome to the HARO Limelight Series (HLS), where we will highlight either a reporter or source who has had success(es) […]
Feb 8, 2013
The HARO Limelight Series (HLS)- Mike Michalowicz, Reporter
Welcome to the HARO Limelight Series (HLS), where we will highlight either a reporter or source who has had success(es) […]
Feb 7, 2013
Six Easy Ways to Generate Publicity for Your Business
Like anglers and their fish tales, customers are often dubious about the claims that businesses make in their marketing. However, businesses have a validation tool even more powerful than an angler's snapshot: third party publicity. Like angling though, you have to tempt journalists and bloggers to bite. Here’s how.
Feb 1, 2013
The HARO Limelight Series (HLS)- Judy Frankel, Source
Welcome to the HARO Limelight Series (HLS), where we will highlight either a reporter or source who has had success(es) […]
Jan 25, 2013
The HARO Limelight Series (HLS)- Adam Torkildson, Reporter
Welcome to the HARO Limelight Series (HLS), where we will highlight either a reporter or source who has had success(es) […]
Jan 11, 2013
The HARO Limelight Series (HLS)- Tammy Mastroberte, Reporter
Welcome to the HARO Limelight Series (HLS), where we will highlight either a reporter or source who has had success(es) […]
Jan 4, 2013
The HARO Limelight Series (HLS)-Shannon Choe, Source
Welcome to the HARO Limelight Series (HLS), where we will highlight either a reporter or source who has had success(es) […]
Aug 23, 2012
How to Monitor Pitch Performance with Google Analytics
When you send a media pitch via HARO or email, you don’t have to simply guess when to follow up. By using Google Analytics and some simple campaign tagging, you can set up alerts that tell you when a journalist has checked out the links in your pitch. Here’s how to do it.
Jul 19, 2012
HARO | Forbes: Can one person ruin a good thing for everyone?
David Thier’s post in Forbes yesterday, on how one idiot used HARO to dupe reporters and get widespread coverage, has exploded, writes Peter Shankman. Unfortunatelym the person used Help A Reporter Out to respond every query he could, claiming to be an expert on everything. In reality, he is an expert on little except telling lies. And he even kinda sucks at that.
Mar 27, 2012
“HARO Got Me Four National TV Appearances!” Lisa’s Success Story
“Three weeks after responding to the HARO query, I was on a plane to Florida, where I shot four TV appearances on the Daily Buzz,” says media dietician Lisa De Fazio. “One HARO response turned into four national television segments. They got a great expert and I got to be on a national morning TV show.” Read the story of how our HARO service helped change the game for Lisa, and see how it can do the same for you.
Oct 25, 2011
HARO Helps Three Subscribers Sail Into the Headlines!
No matter what your business expertise is, HARO can help you get publicity and buzz. Small businesses, marketing consultants, PR pros, and even friendly bystanders are getting in the news with our publicity service that helps you Help A Reporter Out – here are three recent successes that’ll inspire you to sign up.
Oct 17, 2011
Build Bigger Buzz with HARO: Free Peter Shankman Webinar!
Are you using HARO (Help a Reporter Out)? If not, there’s never been a better time to start–and if you’re […]
Oct 5, 2011
The Game Changer for Small Business is Finally Here
Social media monitoring of Twitter and Facebook? Check. Integration and posting to social media platforms from the suite? Check. Help […]
Sep 28, 2011
HARO Helps Hail Heroic Hound (And Other Success Stories)
When Richard Schulenberg of Los Angeles suffered a heart attack while gardening, his dog Falstaff leapt to the rescue, barking relentlessly to raise the alarm until help arrived. We know this thanks to a HARO publicity alert: when Falstaff’s owners spotted a journalist’s request for tales of animal heroism in afternoon’s HARO email, they got in touch and ended up starring in a US News & World Report feature.
