HARO Success
Mar 14, 2013
Supercollar: I’ve Had 200 Media Hits; Most Started With HARO!
“I don’t buy advertising,” says Jane Angelich of Supercollar. “A much better way to promote my product is to get somebody to write about it."
Mar 8, 2013
CastMedic Designs Gets National TV Publicity with Vocus
With no budget for publicity, Christina Daves turned to HARO publicity alerts from Vocus to promote her new business. The results were astounding.
Oct 16, 2012
From HARO to NYT: The Flottman Company’s Vocus Publicity Success!
The Flottman Company’s Vocus-powered publicity run started with a HARO publicity alert and ended in the Cincinnati Enquirer – via CNBC and The New York Times. Here's the full story of how Director of Marketing and Communications Ed McMasters achieved it, using the tools in his Vocus Marketing Suite.
Apr 10, 2012
Switch2Health’s HARO Success Story: We Sold Out in Two Weeks!
“It was June when HARO got us into Better Homes and Gardens,” recalls Goutham Bhadri of Switch2Health. “We’d just released our new product, the S2H STEP. When our coverage appeared, the whole production run sold out in two weeks.” Read the story of how our HARO service helped change the game for Switch2Health, and see how it can do the same for you.
Mar 27, 2012
“HARO Got Me Four National TV Appearances!” Lisa’s Success Story
“Three weeks after responding to the HARO query, I was on a plane to Florida, where I shot four TV appearances on the Daily Buzz,” says media dietician Lisa De Fazio. “One HARO response turned into four national television segments. They got a great expert and I got to be on a national morning TV show.” Read the story of how our HARO service helped change the game for Lisa, and see how it can do the same for you.
Dec 15, 2011
Case Study: HARO Helps Double Sales for The HopeFULL Company
Sisters Jessica Welsch and Stephanie Williams, founders of The HopeFULL Company, were in need of national news coverage to help spread the word about their innovative frozen whole food products. When they subscribed to HARO publicity alerts, they ended up with national TV coverage on the Nate Berkus Show - a piece of publicity that nearly doubled their sales overnight. Here's how they did it and you can do it too.
Oct 25, 2011
HARO Helps Three Subscribers Sail Into the Headlines!
No matter what your business expertise is, HARO can help you get publicity and buzz. Small businesses, marketing consultants, PR pros, and even friendly bystanders are getting in the news with our publicity service that helps you Help A Reporter Out – here are three recent successes that’ll inspire you to sign up.
Sep 28, 2011
HARO Helps Hail Heroic Hound (And Other Success Stories)
When Richard Schulenberg of Los Angeles suffered a heart attack while gardening, his dog Falstaff leapt to the rescue, barking relentlessly to raise the alarm until help arrived. We know this thanks to a HARO publicity alert: when Falstaff’s owners spotted a journalist’s request for tales of animal heroism in afternoon’s HARO email, they got in touch and ended up starring in a US News & World Report feature.
