guide
Jun 26, 2014
How to Measure Your PR in 7 Steps
PR pros face scrutiny to show how their efforts impact the bottom line. But how can you determine the impact of increased engagement and exposure? Start measuring PR by following these seven steps.
Jun 18, 2014
What’s the State of Public Relations in 2014? Find Out in Our Free Guide!
In the digital world, it can be difficult to separate fact from fiction. Vocus and Market Connections provide a clear view of the state of public relations with its survey of 325 mid- and senior level marketing and PR professionals.
Feb 18, 2014
Want to Engage Reporters? Understand How They Use Social
The way reporters and journalists use social media is evolving. Get ahead of the competition and drive publicity by identifying reporters' social media habits with Vocus' State of the Media Report.
Feb 6, 2014
What’s the State of the Media?
For our newest findings, check out the State of the Media 2016 Report! The media continued its lightning-fast evolution in […]
Jan 17, 2014
3 Marketing Trends to Watch in 2014
Many trends are forecasted for 2014. Some are continuations of existing trends, while others are based on new technology, but […]