grammar
Apr 4, 2014
Affect, Effect and 5 Other Troublesome Word Pairs
It never fails. You send an email newsletter and inevitably catch a typo or someone makes you aware of one. Practice poor grammar prevention by knowing the difference between six troublesome word pairs.
Mar 28, 2014
The Semicolon: Elitist or Essential?
Should marketers use semicolons? Some consider the punctuation mark elitist, but they can be necessary in marketing copy. See the four rules for how to properly use a semicolon.
Mar 21, 2014
To Oxford Comma, or Not to Oxford Comma, That Is the Question.
Should marketers use serial commas? It's largely your choice, but whatever you choose, make sure you stick with it across your blogs, emails, website copy and social media.
Mar 14, 2014
Do You Lay or Lie Down?
Is it lay or lie? When it comes to those two, marketers rework sentences to avoid using the wrong word. Stop rewriting and learn the difference between the two trouble words with an easy explanation.
Mar 7, 2014
Is It Who or Whom? The Key to Solving the Conundrum
Is it who or whom? It may not make a difference in speech, but for news releases and official communications it makes a difference. Get the key to solving the who or whom conundrum.
Feb 28, 2014
Is It Real Cheese or “Real” Cheese?
Do you want real cheese or "real" cheese? Using quotation marks can mean the difference between a sale and a skeptical look. Follow these rules for content marketing success.
Feb 21, 2014
Apostrophes: Stop the Abuse and Misuse!
A simple grammar mistake can make a prospect run away. Don't let imperfect copy hurt a sale. Stop the abuse and misuse of apostrophes by following a few straightforward rules.
