Google Analytics
Jul 22, 2016
4 Ways to Leverage Google Analytics for PR Measurement
PR has evolved over the years, so it comes as no surprise the way we report about the success of […]
Nov 18, 2013
Google Analytics’s “not provided”
Previously known for its accessibility to track keywords and monitor site traffic data, Google Analytics’s “not provided” issues promise to […]
Aug 23, 2012
How to Monitor Pitch Performance with Google Analytics
When you send a media pitch via HARO or email, you don’t have to simply guess when to follow up. By using Google Analytics and some simple campaign tagging, you can set up alerts that tell you when a journalist has checked out the links in your pitch. Here’s how to do it.
Jan 6, 2012
PR News Roundup 1/6/12: 5 PR Blog posts You May Have Missed
Welcome back, and hope you all had a fabulous holiday!! It’s time for my weekly round-up of the best blog […]
Nov 15, 2010
Under the Influence Webinar Q&A
Last week I presented Under the Influence, a free Cision Webinar, with Vice President of Media Research for North America, […]
