Google Analytics

4 Ways to Leverage Google Analytics for PR Measurement

PR has evolved over the years, so it comes as no surprise the way we report about the success of […]

Google Analytics’s “not provided”

Previously known for its accessibility to track keywords and monitor site traffic data, Google Analytics’s “not provided” issues promise to […]

How to Monitor Pitch Performance with Google Analytics

When you send a media pitch via HARO or email, you don’t have to simply guess when to follow up. By using Google Analytics and some simple campaign tagging, you can set up alerts that tell you when a journalist has checked out the links in your pitch. Here’s how to do it.

PR News Roundup 1/6/12: 5 PR Blog posts You May Have Missed

Welcome back, and hope you all had a fabulous holiday!! It’s time for my weekly round-up of the best blog […]

Under the Influence Webinar Q&A

Last week I presented Under the Influence, a free Cision Webinar, with Vice President of Media Research for North America, […]